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Go Green Expo heads to ‘City of Brotherly Love’

BY Allison Cerra

NEW YORK Go Green Expo, one of the nation’s largest eco-friendly business and consumer lifestyle showcases, returns to Philadelphia for the second year in a row.

Go Green Expo invites business leaders, eco-minded consumers and their families to explore every aspect of green living and sustainable business practices including energy, home and building, transportation, electronics, food and health and beauty. The expo, which will be held April 16 through 18 at the Greater Philadelphia Expo Center, will provide attendees with keynote speakers and panel discussions including such relevant and timely topics as green entrepreneurs, triple bottom-line energy management and more. Additionally, a special panel discussion about eco-entrepreneurism will be moderated by Leanne Krueger-Braneky, executive director of the Sustainable Business Network of Greater Philadelphia. The panel will include Go Green Expo founder and CEO Bradford Rand and members from Entrepreneurs Organization, one of the nation’s premier business groups. Attendees will hear tips for starting an eco-friendly organization from seasoned business owners and other aspects of being an environmentally-minded executive.

Key exhibitors include earth-friendly paper goods company Marcal and sustainable printing service Print Responsibly.

For more information and a full schedule of the show’s events, please visit www.gogreenexpo.com.

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Cheetos unleashes Mighty Zingers

BY Allison Cerra

PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers — the tiniest Cheetos snacks ever made and marketed — are making their debut.

Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.

“We’re always looking for ways to bring fun into our consumers’ lives and offer them products that provide a release from their busy days,” said Rudy Wilson, VP marketing, Frito-Lay. “From the flavors to the shape, we’re excited to see how people enjoy and play with this tiny two-taste Cheetos snack.”

Mighty Zingers are available in two varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.  

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Powerade encourages athletes to ‘keep playing’

BY Allison Cerra

ATLANTA In the brand’s first-ever global integrated marketing campaign, Powerade will give athletes the inspiration and ability to “Keep Playing,” through a comprehensive campaign highlighted by an online experience and the presence of Powerade at the 2010 FIFA World Cup.

Powerade, which has been selected as the hydrating beverage for the teams participating in this year’s World Cup, will be featured in a specially designed bottle and launch a global marketing campaign in line with the upcoming event. Additionally, Powerade has launched a video on YouTube, depicting the effects sports (particularly, soccer) have on the human body and how Powerade delivers nutrients to enhance a player’s performance.

Powerade is a brand of Coca-Cola, a FIFA Partner and one of the longest-standing corporate partners of FIFA with a formal association since 1974. The Powerade brand will be part of the company’s overall sponsorship marketing activation around the FIFA World Cup.

“We are delighted that FIFA has chosen Powerade to hydrate the world’s best footballers during the FIFA World Cup,” said Mark Greatrex SVP, still beverages, Coca-Cola. “The FIFA World Cup is the biggest sporting event in 2010 and an incredible platform for us to showcase the brand to a worldwide audience. This is a major milestone for the Powerade brand and an indication of the importance of the sports drink category in our portfolio of beverages.”

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