Go Green Expo heads to ‘City of Brotherly Love’
NEW YORK Go Green Expo, one of the nation’s largest eco-friendly business and consumer lifestyle showcases, returns to Philadelphia for the second year in a row.
Go Green Expo invites business leaders, eco-minded consumers and their families to explore every aspect of green living and sustainable business practices including energy, home and building, transportation, electronics, food and health and beauty. The expo, which will be held April 16 through 18 at the Greater Philadelphia Expo Center, will provide attendees with keynote speakers and panel discussions including such relevant and timely topics as green entrepreneurs, triple bottom-line energy management and more. Additionally, a special panel discussion about eco-entrepreneurism will be moderated by Leanne Krueger-Braneky, executive director of the Sustainable Business Network of Greater Philadelphia. The panel will include Go Green Expo founder and CEO Bradford Rand and members from Entrepreneurs Organization, one of the nation’s premier business groups. Attendees will hear tips for starting an eco-friendly organization from seasoned business owners and other aspects of being an environmentally-minded executive.
Key exhibitors include earth-friendly paper goods company Marcal and sustainable printing service Print Responsibly.
Cheetos unleashes Mighty Zingers
PLANO, Texas Cheetos lovers are in for the ultimate treat as a new cheesy innovation called Cheetos Mighty Zingers — the tiniest Cheetos snacks ever made and marketed — are making their debut.
Building on the launch of Cheetos Giants in 2009, this year Cheetos switched things up in the flavor lab to give fans just the opposite type of fun snacking experience: combining two unique flavors in a miniature version of the cheesy snacks.
“We’re always looking for ways to bring fun into our consumers’ lives and offer them products that provide a release from their busy days,” said Rudy Wilson, VP marketing, Frito-Lay. “From the flavors to the shape, we’re excited to see how people enjoy and play with this tiny two-taste Cheetos snack.”
Mighty Zingers are available in two varieties, including Ragin’ Cajun & Tangy Ranch and Sharp Cheddar & Salsa Picante, available now nationwide for $2.99. Cheetos Mighty Zingers also will be supported by a fully-integrated marketing campaign including digital and television advertising as well as in-store merchandising and out-of-home.
Researchers seek to find link between Chinese wolfberries, vision improvement in Type 2 diabetics
KANSAS CITY, Kan. A Kansas State University researcher is exploring the use of a fruit and its effect on vision deficiencies that are common for Type 2 diabetics.
Dingbo “Daniel” Lin, research assistant professor of human nutrition, is studying wolfberries and their potential to improve damage to the retina. Lin said the fruit may lower the oxidative stress — “known as cell impairment of the production of reactive oxygen” — that the eye undergoes as a result of Type 2 diabetes. The fruit, he added, is known to help rebalance homeostasis, boost the immune system, nourish the liver and kidneys and improve vision.
“I would not say that wolfberries are a medicine, but they can be used as a dietary supplement to traditional treatments to improve vision,” Lin said. “Wolfberries have high antioxidant activity and are very beneficial to protect against oxidative stress caused by environmental stimuli and genetic mutations.
The research has been presented at the 2009 Experimental Biology conference and 2009 American Society of Cell Biology Conference. The project is funded by a grant from K-State’s Center of Biomedical Research Excellence.