GNP launches Good Neighbor Pharmacy University
CHESTERBROOK, Pa. — Good Neighbor Pharmacy, a national independent pharmacy network, on Thursday announced the launch of Good Neighbor Pharmacy University, an online central resource for network members to access information and education.
“As the healthcare industry continues to evolve, Good Neighbor Pharmacy is a partner to community pharmacists as we deliver resources and tools to help their businesses thrive,” stated Scott Robinson, VP Good Neighbor Pharmacy. “Access to this new online resource center will provide members with the knowledge and best practices they need to provide superior service to their customers and communities.”
Good Neighbor Pharmacy University gives network members exclusive information and continuing education courses to support delivery of high-quality patient care. Resources include:
- Educational Resources: A range of seminars, webinars and continuing education courses, as well as a convenient training log to document course progress for pharmacy staff members;
- Industry Articles: A variety of pharmacy business news that keeps members up to speed with what’s happening in their communities and around the nation;
- Knowledge Exchange: Opportunities to tap into the Good Neighbor Pharmacy network of pharmacists to facilitate co-learning and shared problem solving. The Knowledge Exchange will contain discussion boards, forums for sharing best business practices and Q&A panels; and
- Business & Marketing Tips: Monthly tips from business and marketing experts to help pharmacy owners build a strong brand identity through traditional marketing and social media channels.
Good Neighbor Pharmacy University was first introduced at AmerisourceBergen's ThoughtSpot 2014, along with several other digital platforms.
Quaker Oats icon gets a milk makeover
BY Ryan Chavis
WASHINGTON — The Quaker Oats man is taking on an unlikely new accessory for fall — the iconic milk mustache. The character — who goes by the name Larry, according to the brand — will be in good company, as he joins an extensive roster of media figures who have donned the iconic 'stache.
The quirky fun is the result of a parternship between America's Milk Cos., dairy farm families and Quaker Oats. It's designed to encourage Americans to incorporate low-fat milk instead of water when making their oatmeal. Finishing it off with a glass of milk for a boost of protein is also encouraged.
Larry and his milk mustache will debut in People magazine's "Best-Dressed" issue, which is expected to appear on newsstands on Sept. 19. Additionally, the image will be featured on Quaker Oats canisters.
"Quaker has encouraged consumers to lead a healthy lifestyle for more than 135 years," said Justin Lambeth, CMO of Quaker Oats. "With Larry sporting a milk mustache, families will be reminded to start their days with this ultimate breakfast powerhouse."
In addition to the ad in People, the partnership will roll out television and online ads, as well as engaging content on Quaker and Milk Life social media accounts. On-the-pack messaging will allow shoppers to scan the package and unlock recipes. They also will be able to snap and share their very own milk mustache moments. Consumers can use the hashtag #QuakerWithMilk to share these moments on Twitter and Facebook.
Back to Nature takes the artisanal route with new soup line
BY Ryan Chavis
STUYVESANT, N.Y. — Back to Nature Foods will expand its product portfolio to include a line of artisanal soups that incorporate ancient grains, the company announced. The product line also includes gluten-free and non-GMO options, and will complement the company's existing line of whole-grain crackers.
"We are excited to add a new line of artisanal soups to our product offerings," said Vincent Fantegrossi, president and CEO of Back to Nature Foods. "Our soups are a simple reminder that wholesome foods made with real ingredients are truly flavorful."
Consumers can choose from such varieties as Chicken & Wild Rice with Kamut; gluten-free Chicken Tortilla with Red Quinoa; Beef & Barley; gluten-free Tuscan Three Bean with Kale & Millet; and Classic Minestrone with Farro. The soups supply 28 g to 41 g of whole grains and 6 g to 8 g of protein in each serving. Back to Nature is set to unveil the new soups at Natural Products Expo East, which takes place Sept. 18 to 20.
The products can be purchased at Publix, Safeway and Whole Foods this fall.
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