HEALTH

GNC doesn’t waste opportunity with ”Amazing Race” star Keoghan

BY Michael Johnsen

PITTSBURGH GNC on Monday announced its sponsorship of Phil Keoghan’s new Ride Across America, which kicks off in Los Angeles March 28 and ends in New York May 9.

“This is a great time to talk up the value of biking … it’s not only good for your wallet but it also does wonders for your waistline as well,” Keoghan said. “GNC, with its Live Well approach to living a healthy lifestyle, is a great partner as we take that message across America. The Live Well mandate has perfect synergy with my personal philosophy called NOW (No Opportunity Wasted), which is all about living life to the fullest. Together with GNC, we want to share our message with as many people as possible during my 3,600-mile journey while at the same time raising awareness for the National MS Society, a fantastic charity I have actively supported for years.”

As part of the sponsorship, GNC’s on-site research and development team helped develop Keoghan’s nutritional plan and will be providing The Amazing Race star with nutritional supplements for his daily dietary needs, including: GNC Maximum Greens Complete, Pro Performance AMP Amplified Whey Protein, Pro Performance AMP Amplified Maxertion N.O., Cytosport CytoMax Pre-Formance, Cytosport CytoMax Sport Drink, Mega Men Sport Vitapak, Powerbar Gels and NOW One Square Meal.

“All of us at GNC and the National MS Society are extremely impressed with [Keoghan’s] commitment and dedication to living a healthy lifestyle and to his fundraising efforts for the National MS Society,” stated Tom Dowd, EVP stores, operations and development for GNC.  “Having been fans of the The Amazing Race and [Keoghan] from the first season, we recognized what a great opportunity this was to partner with [Keoghan] and raise money and awareness for Bike MS and the National MS Society.

“We’re also very excited to have the opportunity to be the sole retailer of [Keoghan’s] fantastic tasting nutritional diet and sports bar, NOW One Square Meal, a total meal replacement that is guaranteed to be a top seller at our GNC stores,” Dowd said.

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P & G’s probiotic supplement now available nationwide

BY Michael Johnsen

CINCINNATI Procter & Gamble on Thursday officially launched its Align daily probiotic supplement.

Once exclusively available online and through special order from pharmacists, Align will now be available on store shelves across the United States in spring 2009.

Align contains the probiotic strain, Bifantis (Bifidobacterium infantis 35624), which has been clinically proven to help promote the balance of healthy bacteria in the digestive system and to help build and maintain an ongoing natural defense against five signs of episodic digestive imbalance – constipation, diarrhea, urgency, gas and bloating.

“With continued professional and consumer accolades, we are extremely enthusiastic for the national launch of Align and further building our consumer health care business”, stated Mauricio Troncoso, P&G’s director, global digestive wellness. “Broadened availability of Align is on strategy with P&G’s efforts to focus on our consumer health care brands.”

Digestive health is expected to be a key health trend in 2009, P&G noted, and the probiotics category is leading the charge. Align helps naturally defend against digestive imbalance, with ongoing protection from episodic digestive upsets. The product has already received overwhelming support via online sales and in test markets, as well as professional support through its efficacy in clinical practice.

“We know consumers with episodic digestive problems are looking for real solutions, and Align is a clinically proven option,” stated Tom Kuhn, Align brand manager. “Because Align is grounded in real science and meets a real consumer health need, we expect it to become a cornerstone brand in our personal healthcare portfolio.”

As Procter & Gamble prepares to rollout Align nationally, the product’s packaging will be changing from a yellow and blue box to a green and white box with a new logo design that includes revised information to help consumers understand how Align can help provide a balancing defense against episodic digestive issues.

The new packaging also has educational information on the box to help consumers confidently select the product while keeping up with their supplement regimen through tracking tools and reminders.

KelloggsDRSNhttp://www.centerstoregrowth.com

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Mannatech launches scientific Web site

BY Michael Johnsen

COPPELL, Texas Mannatech on Thursday announced the launch of its scientific Web site, www.MannatechScience.org, which outlines the clinical support behind its proprietary product lines of dietary supplements.

“The hallmark of the Web site is Mannatech’s research,” stated Robert Sinnott, chief science officer and SVP, Mannatech. “Working in collaboration with scientists around the world, Mannatech has published and presented 16 studies, reviewing the scientific findings of its products and product ingredients, including Ambrotose products, BounceBack capsules, EMPACT energy and endurance formula and OsoLean powder.”

The company’s new Web site provides research information, including Mannatech’s published pre-clinical and clinical studies, and basic identity and safety information around the ingredients in Mannatech products.

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