HEALTH

GMDC’s SEC format will be featured at the 2011 HBW Conference

BY Michael Johnsen

COLORADO SPRINGS, Colo. — Global Market Development Center on Thursday announced that its 2011 HBW Conference, which will be held in Phoenix from Sept. 9 to 12, will feature the Senior Executive Conference for the sixth time.

The SEC format helps foster business development opportunities and consists of 40-minute appointments that took place in more relaxed venues than the traditional controlled casual conferences.

This year, as many as 60 member companies have registered to participate, GMDC said.

“The SEC meetings have proven to be an excellent forum to exchange strategies and tactics with our key vendor partners," Meijer VP drug store Nat Love said. "We have participated in the SEC meetings every year and use them for last-minute fourth-quarter opportunities and for setting the stage for the upcoming year.”

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PharmaCline announces plans to launch antibiotic

BY Michael Johnsen

SIOUX FALLS, S.D. — PharmaCline on Thursday announced it has secured the worldwide rights for drug delivery technology and existing antibiotic products from Phillips Co. that will enable production of a well-tolerated and broad-spectrum topical antibiotic.

According to the company, many people have unwanted allergic responses and localized dermatitis from ingredients in conventional triple antibiotic products. No such problems have been reported to date with the PharmaCline products, the company stated, due to the use of tetracycline and its historically safe profile. Tests show that the new antibiotic product is effective against topical Gram-positive and Gram-negative bacteria.

PharmaCline currently is in the process of securing capital to support upcoming U.S. and international product launches. Human field studies are ongoing, as well as preclinical work at a leading pharmacy school in the United States, the company stated. Products initially will be available online and then will be launched into specific U.S. markets with more traditional campaigns directed at healthcare providers and pharmacies.

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Trojan shows off personal massagers in New York with marketing campaign

BY Michael Johnsen

PRINCETON, N.J. — Church & Dwight on Thursday evening kicked off a guerrilla marketing campaign along the streets of New York in promotion of its Trojan Vibrations brand. C&D has branded a Trojan Vibrations truck that will make stops at popular nightlife hubs in Manhattan and Brooklyn.

"Between the overwhelmingly positive feedback on our vibration innovations and recent studies, we know that people are using [personal massagers] more than ever," said Bruce Weiss, VP marketing for Trojan sexual health products. "We’re hoping to use the Trojan Vibrations Tour as a ‘vehicle’ to further encourage an open dialogue about [massagers], especially now that they are readily available on drug store shelves and at mass retailers across the nation."

The truck also will offer the first access to the new Trojan Twister Intimate Massager.

On July 28 and 29, the Trojan Truck hit hot spots across New York with samples and giveaways at every stop. In addition, each night, sexual health educator and author, Logan Levkoff will conduct "truck-side" interviews with prominent sexual health and relationship personalities for a webcast featured on TrojanVibrations.com and Facebook.com/TrojanVibrations.

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