GMDC Showcase: Hot Beauty Products
ORLANDO, Fla. — Suppliers are given the opportunity to showcase their products for retail buyers at the GMDC Health, Beauty and Wellness Marketing Conference. Below, Drug Store News highlights some of the hot beauty products in the showcase this year.
Launched in March at the Natural Products Expo West, Doctor Lip Bang’s Lip Freak is an all-natural, super moisturizing lip balm made with pure essential oils and beeswax, leaving lips feeling “electric,“ according to the company. Despite the tingling feeling, Lip Freak does not plump lips. With a retail price of $7.99, this kid- and adult-friendly product is for men and women from ages 15 years to 55 years.
The packaging — which features a skull with mustache, circus strong man and cheeky text — was designed to make consumers smile and encourage them to love the skin they’re in.
A portion of all the proceeds from Doctor Lip Bang’s Lip Freak goes to organizations that help homeless children.
SinfulColors continues to offer on-trend color in a variety of shades, all of which are free from such harsh and now-taboo chemicals as formaldehyde, toluene and DBP. With up to 20 new colors each year and a low price of $1.99, beauty mavens love this wallet-friendly brand.
SinfulColors’ new mobile app allows consumers to match shades to their clothing and accessories, as well as create custom shades and a wish list of desired shades.
Recently, Consumer Reports tested top polish brands and found that Sinful-Colors was a favorite, with polish still looking fresh after seven days.
Out of Africa
Out of Africa, a beauty brand that contributes 15 cents of each purchase of its natural formulations to help provide education to women and children in West Africa, offers a range of 100%-unrefined shea butter bar soaps.
The Complexion Bar — which is for dry, sensitive and irritated skin — features milk proteins, honey and oats to treat and cleanse skin without stripping it of moisture, according to the company. It is enriched with 20% pure, unrefined shea butter, and helps restore and maintain skin elasticity and tone.
Other bars include Lemon Verbena, Vanilla, Lavender, Apricot Exfoliating, African Black and Unscented.
Parfums de Coeur, the maker of the Calgon bath and beauty brand, recently updated the iconic line with new scents, beauty bar soap products, revamped packaging and a new ad campaign, as well as a new formula.
Calgon’s ultra-moisturizing body wash is infused with vitamin E, aloe and shea butter to soften, gently cleanse and condition skin, according to the company.
The refreshed package design — now available at major retailers — features bold, bright colors in sleek bottles. Two new scents, Lavender Vanilla and Spring Cherry Blossom, recently were added to the lineup.
J.R. Watkins Naturals Apothecary
The J.R. Watkins Naturals Apothecary line of personal care products now offers a range of kits great for use on the go.
The Head to Toe kit includes Aloe and Green Tea Hand and Body Lotion, Lavender Hand and Body Lotion, Lemon Hand Cream, Lavender Body Butter, Peppermint Foot Cream and Natural Beeswax Lip Balm.
The Lotion Devotion kit includes Aloe and Green Tea Hand and Body Lotion, Lavender Hand and Body Lotion, Lemon Cream Hand and Body Lotion, Coconut Hand and Body Lotion and Peppermint Foot Cream.
The On the Go kit includes Lavender Hand and Body Lotion, Lemon Cream Hand and Body Lotion, Aloe and Green Tea Hand Cream and Natural Beeswax Lip Balm.
GMDC video conferencing service forges connections
Following Saturday’s lunch at the 44th GMDC Health, Beauty and Wellness Marketing Conference, both Bill Anderson, 2014 GMDC chairman and group VP at H-E-B, and David McConnell, GMDC CEO and president, provided an update around the versatility offered through GMDC*Connect, GMDC’s video conferencing service.
David McConnell, GMDC CEO and president, with Bill Anderson, 2014 GMDC chairman and group VP at H-E-B, following lunch on Saturday, May 31
Currently, GMDC members are utilizing about 30,000 minutes per month on the site. GMDC’s goal by the end of the year is to have utilization exceed 100,000 minutes per month. “It’s a way to take [learnings] into your own organization or share with customers important insights [around which] to collaborate to help build the business,” McConnell said.
Hale: ‘Flat is where it’s at’
“Flat is where it’s at.” That was the naked truth Todd Hale, SVP Nielsen, shared with business session attendees of the 2014 GMDC Health, Beauty and Wellness Marketing Conference on Saturday afternoon when identifying the future game-changers in health and beauty. But get ready for a wild ride because the millennial generation, numbering 83 million strong, is about to step into its prime purchasing prowess, noted Maryellen Molyneaux, president of NMI, in a presentation following Hale.
There are clearly some categories that have been winning over the past four years, Hale said. Snacks, fresh produce, coffee, candy and vitamins all topped the list of growth categories, he reported. With vitamins, it may be both a sign that more people are self-medicating and that an aging population is looking to stay out of their doctors’ office.
But more categories haven’t been performing well. That includes film/cameras and disposable diapers, which gives testimony to the way today’s technology has contributed to transforming the business — most people take pictures with their phones today, and the disposable diaper business has moved into the e-commerce arena, which now makes up about 14% of that business.
Todd Hale, SVP Nielsen, shared insights into identifying the future game-changers in health and beauty during the business session on Saturday, May 31.
“If you look across the store today, [there are] some real challenges in terms of the fact that we have a lot of departments that simply aren’t growing,” Hale said. “It’s really a good news/bad news story. Unfortunately, there’s a lot more bad news out there than there is good news today.”
There’s good news with consumer confidence on the rise, for example, but bad news in the consumers’ inability to spend. “What’s really driving slow growth in this country is the fact that we’re not giving people wages — we’ve got stagnant wage growth,” Hale said. “And also the fact that population is not growing.”
There’s also good news for retailers and suppliers trading in health, wellness and sustainability, Hale noted. Consumers who are particularly interested in health and wellness, a group NMI defines as the “well-beings,” constitute a very important segment. Compared with other shoppers, they visit the stores more often and spend more per trip, and annually, they’re worth more than any other consumer segment.
And while “well-beings” are age agnostic with representation spanning the generations, there also is some value in looking at the consumer and behavior relative to age.
Generationally, millennials have evolved into a very influential segment, Molyneaux said. “Millennials are the largest generation of young people in history; at 83 million strong, they’re taking over where boomers left off,” she said. Relative to other generations, baby boomers number 74 million and generation X, 51 million. “They’re causing a realignment of business, and we’re going to see that continue to change as they come into their earning years,” she added. “Talk about e-commerce, there’s your consumer. They’re already technology savvy. They are impatient; they want it fast; they are intelligent; and they have short attention spans — you’re going to need to win them fast.”
Millennials are important to understand, Molyneaux continued. “They are early-adopting, aspirational leaders,” she said. “They are concerned about their planet, [and] they are concerned about their health. … They are not only influencing others as they talk, but they also are highly influenced,” Molyneaux added, explaining that this generation has a greater proclivity to share their experiences through social media and conduct web searches for product information. And millennials are engaging — they want to know about the brands they buy, and they want to know about the retailers they buy from.
“When they know that your company is mindful of its impact on the environment and society, 65% say they’re more likely to try your products; 55% say they’re more likely to talk about you with their friends,” she said. And they’re less price-sensitive, Molyneaux added.
“When you see the strength of their attitudes you can see the future in this generation [making] them really important to watch.”