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GMDC reveals Top 10 scanned Showcase Products from 2014 General Merchandise Marketing Conference

BY Antoinette Alexander

COLORADO SPRINGS, Colo. — The Global Market Development Center has announced the Top 10 Scanned Showcase Products of the 2014 General Merchandise Marketing Conference.

This year’s GM Conference was held in San Antonio at the JW Marriott San Antonio Hill Country Resort and Spa from Sept. 5 to 9. For four days, attending retailers and wholesalers browsed the GM Showcase room, which featured both new and established products ranging from pet supplies, cooking items, books, toys, jewelry and other household items.   

Jason Weber, member services manager at GMDC, said that he has seen the benefits play out for both new and returning members who enter product into the Showcase event.

“New members to the association gain traction with a showcase entry that not only provides a visual to complement their CCC meetings, but also helps them gain additional appointments. When working with Showcase participants, many take a great deal of consideration on the type of merchandising vehicle they want to highlight and particular items that they want to focus on. The GMDC team members then set up the showcase room to put our best foot forward on their behalf,” Weber said.

The Top 10 Scanned Showcase Products include:

  1. Big Time Products, Big Time Products Showcase: Big Time Products is your one source glove vendor offering gloves for every department. Big Time has branded gloves for cleaning, food handling, hardware, garden, paint and automotive. New to the product mix this year are promotional umbrellas.
     
  2. True Fabrications, True Fabrications Barware: Top-selling barware products. Featuring shippers, counter displays and floor display fixtures. True Fabrications is a wine lifestyle brand for thousands of wine retailers around the world.
     
  3. PIC Corp., Mosquito Repellent Lanterns: Repel Mosquitoes while decorating your patio or umbrella. These citronella plus infused paper lanterns come in two styles and sizes. Larger round lanterns and smaller cylinder-shaped lanterns in vibrant colors.
     
  4. Cappy, The Cappy: “The Cappy” functions as a beverage can closer and opener. It is available in 12 colors. The Cappy color identifies ownership, extends freshness/carbonation, keeps the drinking surface clean, protects the integrity of the beverage and reduces spills.
     
  5. Chef'n Corp., Fun & Fresh Fruit & Veggie Prep: Chef’n Corp.’s showcase entry highlighted 12 different spring and summer fruit and vegetable prep gadgets displayed in counter display units.
     
  6. Euro-Ware/Dura-Kleen, Euro-Ware/Dura-Kleen Product Review: Euro-Ware licensed lines of Frigidaire and Entenmann's highlighted their showcase entry to include Frigidaire food and kitchen storage and Entenmann’s bakeware. Euro-Ware / Dura-Kleen carries a complete line of housewares, cookware, bake ware, kitchen accessories, kitchen gadgets, dollar items and more.
     
  7. Hugs, Chillz Cool Mat: Chillz Cool Mat by Hugs is made of puncture-resistant material that is non-toxic and doesn’t need to be frozen or chilled. Hugs is dedicated to bringing comfort, health and happiness to pet through unique and innovative pet products.
     
  8. Jarden Consumer Solutions, General Appliances Division, Lunch Crock Shipper: The Crock-Pot Lunch Crock Food Warmer is a lunch tote and food warmer in one that warms while you work for on-the-go meals. Heats leftovers, soups, oatmeal and any number of meals away from home.
     
  9. U. S. Poly Enterprise, Poly Party Cup Floor Display: This four-tier display has four removable trays assuring 100% sell thru. Pack is 96 with assorted bright neon and summer colors and logos that will generate impulse sales. PPC’s are double walled to keep beverages colder, longer, and help United States.
     
  10. Botskis, Botskis Floor Display: Botskis Floor Display with bottle ties and bowties (48 pieces) + circolet clip strip (36 pieces). It provides retailers with packaging and displays that are impactful, informative and can accommodate a variety of retail environments.

The next GM Marketing Conference will be held May 29 to June 2, 2015 at the Orlando World Center Marriott in Orlando, Fla.

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Report: Pet care now available at Walgreens stores in Massachusetts

BY Antoinette Alexander

DEERFIELD, Ill. — Through a partnership with a Florida veterinary company, ShotVet, Walgreens is offering preventive care services for pets at select stores in Massachusetts, according to the Boston Herald.

ShotVet has been offering its services in conjunction with Walgreens locations in Florida and Georgia for several years. And now, starting this weekend, ShotVet is offering its services about 50 Walgreens locations in the state, according to the Boston Herald article.

Services are performed by state-licensed veterinarians and include rabies and other vaccines and even micro-chipping. The cost is reportedly about 70% cheaper than the cost of a traditional vet clinic, the Boston Herald reported.

Under the agreement, ShotVet will visit each participating Walgreens for an hour each month with a vet, technician and “client educator” who explains its packages, the article stated.

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New Diet Coke campaign invites consumers to explore the good life

BY Ryan Chavis

ATLANTA — To celebrate consumer support of Diet Coke, the brand will launch an integrated marketing campaign, called "Get A Taste," which aims to illustrate how the beverage can make life's duller moments a bit bubblier. 
 
“Millions of people enjoy Diet Coke for one simple reason — the taste. The unique, delicious taste has always been what sets Diet Coke apart and incites passion in our fans,” said Andrew McMillin, VP Coca-Cola Brands, North America. “Through the ‘Get A Taste’ campaign, we’re reminding fans why they fell in love with Diet Coke the first time, and we’re inviting everyone to experience the magic behind the taste of Diet Coke.”
 
The first installment in the campaign, titled "Economy Class,"  will debut on Sept. 24 during the season premiere of "Nashville." A second spot will air in early October. The “Get A Taste” campaign was developed by Droga5 New York. 
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