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GMDC releases whitepaper defining ‘The New Face of the Hispanic Consumer’

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Thursday released a new whitepaper based on a GMDC*Connect Videocast, “The New Face of the Hispanic Consumer,” presented by Juan Carlos Davila, SVP, General Manager Hispanic Market at Nielsen, that explores the developing trends occurring within the U.S. Hispanic population.
 
“The Hispanic market conversation has focused on their tremendous growth and diversity around their different races or countries of origin. But today, we want to talk about important changes that are happening with this population,” Davila said. For example, the primary source of Hispanic population growth has swung from immigration to native births. As many as 64% of Hispanics in the United States are U.S.-born, showing tremendous progression within the population.
 
“Latino population today is better educated, scaling upward in income, predominantly young and the most important, embracing two languages and therefore, two cultures. They are also growing rapidly in non-traditional markets,” Davila added. 
 
"'The New Face of the Hispanic Consumer' videocast and whitepaper will empower us at Valu Merchandisers Company to not only improve but also expand upon our Hispanic marketing strategy by providing us with valuable insights and detailed profiles of this rising consumer,” stated Anna Mancini, VP merchandising Value Merchandisers Company. “Our improved understanding of the Hispanic consumer has enabled us to maximize on our targeting efforts as a result." 
 
The full version of this whitepaper is available only to GMDC members; however, as a preview to the study, the first page can be found here. GMDC members can view the full version of this whitepaper in their myGMDC Content Library.
 
Davila’s videocast is available for both members and nonmembers in the GMDC*Connect Archived Videocast section at GMDCConnect.org/#!archived-videocasts/cvo5
 
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Steve Valentino named VP of Crossmark’s drug division

BY Ryan Chavis

PLANO, Texas — Crossmark, a sales and marketing company, announced the appointment of Steve Valentino as VP of the company's drug division. He joins Crossmark from Johnson & Johnson, where he led customer development with Walgreens, CVS and Rite Aid on all lines of J&J's business.

"Steve is one of the most respected leaders in the drug channel, bringing more than 25 years of experience and a robust portfolio of relationships,” said Todd Mitchell, president Crossmark sales agency. “He knows how to work with manufacturers and suppliers in developing business solutions that benefit everyone.”

In addition to Valentino, Crossmark's drug team includes Tim Bennett and Alex Yakulis, each of whom bring to the company extensive experience and industry knowledge.

"It’s important to have leaders who not only have strong relationships, but also have deep experience that they can use to help clients drive sales,” Mitchell added. “That’s what Steve, Tim, Alex and the balance of CROSSMARK Drug’s leadership team bring.”

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Scotch debuts new clog remover solution

BY Raven Romero

DALLAS — Scotch announced the release of the Instant Power Drain Snake Hair Clog Remover Tool, a chemical-free alternative to unclog drains. The Hair Clog Remover Tool has an 18-in. flexible wand with dozens of “teeth” that grab hair, food, garbage and other obstructions out of a clogged drain.

“With today’s consumer being more environmentally conscious and searching for alternative products to clean and care for their homes, we are offering a chemical-free solution for unclogging drains quickly with our Instant Power Drain Snake Hair Clog Remover Tool,” said Todd Elms, VP marketing.

The Instant Power Drain Snake Hair Clog Remover Tool is now available for distribution through home centers, DIY stores, grocery store chains, drug store chains and mass merchants.
 

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