BEAUTY CARE

GMDC releases Amazon whitepaper

BY Michael Johnsen

COLORADO SPRINGS, Colo. — The Global Market Development Center on Monday released a new whitepaper, “Amazon in Focus: Overview,” which summarizes an analysis of Amazon’s business model, presented by Keith Anderson, VP and senior analyst at RetailNet Group, in a GMDC* Connect Videocast.

Anderson’s GMDC*Connect Videocast, “Amazon in Focus,” demonstrates how Amazon, predicted to break into the top 5 retailers by 2016, is relying on the company’s growth model as well as current and future strategies to continue developing and enhancing their presence in the retail industry. GMDC’s whitepaper takes key information and insights from the Videocast and channels it through written copy, including charts and statistics highlighted in Anderson’s presentation.

“The ‘Amazon in Focus’ videocast on GMDC Connect, hosted by Retail Net Group, is a great educational resource with key insights about Amazon’s growth story and the success that they have had as a platform,” said Meg Levene, division VP Northeast at Advantage Sales and Marketing. “The information it provides about selling products on Amazon and other top retailers is invaluable and can be used to enhance selling techniques. As all businesses are affected by Amazon in some way, I highly recommend watching the videocast and reading the whitepaper.”

“Amazon’s exponential growth continues to disrupt the retail landscape. It’s important for retailers and manufacturers alike to have a foundational understanding of Amazon’s unique economics and approach to marketing, merchandising and supply chain,” Anderson said. “RNG is proud to have partnered with GMDC to equip its membership with insight and guidance to navigate the changing environment.”

While the full version of this whitepaper is available only to GMDC members, the first page, as a preview to RNG’s presentation, can be found here. The GMDC* Connect Videocast, “Amazon in Focus,” is for all viewers.

 

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Unilever, FIT’s CFMM program to explore ‘the changing face of the beauty consumer’

BY Antoinette Alexander

NEW YORK — Unilever U.S. has teamed up with the Fashion Institute of Technology’s Cosmetics and Fragrance Marketing and Management master’s degree program to explore “the changing face of the beauty consumer.”

Through this partnership, Unilever will be the sponsor of the 2014 CFMM capstone research project and presentation. The college’s Master of Professional Studies in Cosmetics and Fragrance Marketing and Management program, now in its 14th year, was developed in collaboration with the beauty industry as a leadership development program for mid-career executives.

"Evolution of the beauty landscape" will be the focus this year as the FIT students explore "the changing face of the beauty consumer." Under this theme, they will research three challenges that shape the way beauty companies operate, from economics to gender to ethnicity.

  • Accessible Beauty will look at the current generation of consumers and what "value" means to them, specifically analyzing how beauty companies are facing pressure to offer value in ways like never before. One aspect of this research will uncover how prestige products will become more accessible to more consumers.
  • The New Beauty Consumer will study the new patterns emerging in the U.S., which include the blending of cultural influences, the LGBT market and non-traditional households, and shifting notions of lifestyle marketing and segmentation. The research will explore how the multi-ethnic consumer and the globalization of cultural influences are impacting beauty, identifying how to serve these consumers through products and advanced brand story-telling.
  • Men’s Beauty and Grooming research will explore the growing opportunities for men’s products, both in the U.S. and internationally, including analysis and identification of needs and desires, packaging, go-to-market strategies, usage differences, education, new channels of distribution, execution at point of sale, and digital implications. This section will demonstrate how companies can make the category more accessible to male consumers.

"The beauty industry is evolving rapidly. We are rushing to adapt to demographic, socio-economic, and global changes that promise to transform our business and dictate what consumers want from us. We at Unilever are proud to collaborate with FIT and its world-class students to acquire their expert view on how we build the beauty business of the future to meet the needs and wants of our changing consumer," stated David Rubin, brand building VP for United States hair care at Unilever North America.

"The new beauty consumer will pose challenges to the way today’s top beauty companies operate – from innovation to execution," Stephan Kanlian, FIT professor and chairperson of the CFMM master’s program, said. "This year’s capstone research with Unilever U.S. will help industry leaders understand how to approach current and future beauty consumers with innovations in new products and enhanced engagement."

 

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NPD Group presents 2013 review of beauty sales at ‘Hot off the Press’ event

BY Antoinette Alexander

PORT WASHINGTON, N.Y. — Total beauty sales within the U.S. mass channel rose 1% in 2013, versus 2012, with makeup experiencing the greatest growth at 2%, according to The NPD Group, citing IRI data.

The NPD Group, a global information company, presented the beauty industry’s first look at 2013 global year-end results for skin care, makeup, and fragrance at their 14th annual “Hot Off The Press” event at the Union League Club in New York in late January.

Cosmetic Executive Women, a professional organization in the beauty, cosmetics, fragrance and related industries, partnered to host the event for the second consecutive year.

Also in the mass channel, sales of skin care rose 1%, but fragrance struggled with a 6% decline in dollars compared with 2012, NPD stated.

In prestige beauty, the industry grew 5% in dollar sales in 2013, compared with 2012. Skin care and makeup each experienced healthy gains of 7%, while fragrance dollars remained flat last year.

“Beauty is among a handful of industries showing growth in 2013,” stated Karen Grant, VP and senior global industry analyst for The NPD Group. “Consumers continue to struggle with lower income levels, but the global economic environment continues to stabilize. The social trends all around us indicate an improving outlook and a willingness to invest when the associated risk is low; this is a real opportunity for our industry.”

“The direction today is for flawless appearance and self-assured choices. The look is flawless, with perfected faces, defined eyes, and evolved anti-aging applications. From primary care focused skincare, to bold red and even blue or green lips, and artisanal fragrances, the feel is self-assured,” added Grant. “However, the attitude across the board reflects a new era of immediacy, looking for the quick fix of alphabet creams, masks, and illuminators, and the instant indulgence of classic and couture scents.”

Value is important to consumers, but premium-priced offerings are thriving is U.S. prestige beauty. Even though sales for the total prestige fragrance category were flat, fragrances priced $100 and over grew 30% in dollars, while face makeup priced at $60 and up increased 28%, and skin care for the face gained 15% in dollar sales compared with 2012. In addition to the premium segment, the direct-to-consumer channel helped to drive growth for the beauty industry in 2013, growing 19%.

“The beauty industry has a unique opportunity to seize the moment, embracing the evolution and blurring of lines at retail, category experience, and brand leadership. Prestige has the advantage of offering more of the quality of life experiences in beauty. When we give consumers the products that fit them, their wants, and their needs for results ‘now’, we deliver a winning combination,” Grant stated.

 

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