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GMDC refreshes HBW conference, services

BY Michael Johnsen

ORLANDO, Fla. — The Global Marketing Development Center hosted the 2014 Health, Beauty and Wellness Marketing Conference, here, in late May.

Some of the event highlights included:

  • The recently reconstructed myGMDC site, a members-only portal that gives access to a myriad of fresh services and education exclusive to GMDC members — including services like GMDC*Connect, a high-definition video conferencing portal, and the new GM Hierarchy, a data repository created in partnership with Nielsen that measures the general merchandise business across the industry.
  • Energizer Household Products’ Lou Martire, VP trade development, was honored on the Saturday evening of the event with the 2014 GMDC Lifetime Achievement Award in recognition of his contributions to the industry.
  • Todd Hale, SVP Nielsen, examined how a relatively flat economy is influencing today’s shopping behaviors during the business session. NMI president Maryellen Molyneaux followed with an important look at a critical shopper for future growth — the millennial customer.

DSN covered all the action at GMDC in a series of exclusive Show Daily editions. For more from GMDC, visit DrugStoreNews.com/ GMDC-Health-Beauty-and-Wellness.

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Jelly Belly’s flair for innovation recognized at Sweets & Snacks Expo

BY Ryan Chavis

FAIRFIELD, Calif. — Jelly Belly Candy Co. was recognized at this year’s Sweets & Snacks Expo. Two of its products were included in the 45 Most Innovative New Product Awards. The company’s Draft Beer jelly bean was crowned the winner in the non-chocolate category while Jelly Belly’s Disney Princess Slipper received a nomination for the Novelty/Licensed Category.

“Draft Beer Jelly Belly jelly beans are the latest flavor innovation from Jelly Belly Candy Company. We chose to enter it into the Sweets & Snacks Most Innovative New Product Award because it is the first beer-flavored jelly bean in the world. Harkening to the founding family’s German roots, the bean is modeled after a light and wheaty Hefeweizen ale. The beans pack a flavorful beer punch, yet contains no alcohol,” said Rob Swaigen, VP marketing for Jelly Belly Candy Co.

This is the fifth year the company has collected a Most Innovative Award at the expo.

 

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Survey: 76% of providers, prescribers say proposed generic drug label rule would confuse patients

BY Rob Eder

WASHINGTON — A survey co-released Wednesday by the Generic Pharmaceutical Association and the National Coalition on Healthcare reveals that 8-in-10 healthcare providers have serious concerns about a proposed Food and Drug Administration rule on generic drug labeling.

A random phone survey of 150 physicians, 150 physician assistants and 150 pharmacists conducted by Fairleigh Dickinson University’s PublicMind on behalf of GPhA, found strong reservations about many of the rule’s key provisions among all three groups.

The study comes as FDA considers more than 100 responses to its controversial proposed rule, “Supplemental Applications Proposing Labeling Changes for Approved Drugs and Biological Products,” which would dramatically alter the current regulations to allow generic medicine manufacturers to change their safety labels without prior FDA review and without immediate access to the drug’s complete safety data.

“Doctors, physician assistants and pharmacists are on the frontlines of healthcare in America and large majorities said that provisions of the proposed rule would create confusion, take up essential time, and impact their likelihood to prescribe generic drugs,” said Ralph G. Neas, president and CEO of GPhA. “Most importantly, 81% of those surveyed believe FDA approval should be required prior to generic drug safety label changes.”

“The proposed rule raises significant concerns for practicing pharmacists, particularly in regard to patient confusion and effective risk counseling,” added Thomas E. Menighan, EVP and CEO of the American Pharmacists Association. “Pharmacists devote a great deal of time to counseling patients on appropriate medication use, and as the survey indicates, 67% of pharmacists asked are concerned that they will not have sufficient time to effectively address issues created by this proposed regulation.”

"Thousands of physicians, physician assistants and pharmacists who work in America’s hospitals rely on consistent safety information to make informed decisions about patient care,” noted Rick Pollack, EVP, American Hospital Association. “Label safety information is critical for patients and their caregivers, and this new research raises the probability of unintended consequences.”

 “This new research indicates that physician and health professionals concerns about the proposed rule could significantly increase healthcare costs,” said John Rother, National Coalition on Health Care President and CEO.  “For instance, 60 percent say the proposed rule would have at least ‘some’ impact on their willingness to recommend generic drugs in the future.  Given that generic drug use has generated more than $1.2 trillion in savings to the U.S. health care system over the past decade, and saved $217 billion in 2012 alone, this could undermine the sustainability of our healthcare system.”

Other key findings of the study include:
•    79% of physicians, pharmacists and physician say they have heard “nothing” about the proposed rule.
•    76% of prescribers and dispensers say their patients would be at least “somewhat confused” by the proposed, which would allow multiple safety labels for the same drug; 53% said it would be “very’ confusing even for themselves.
•    71% anticipate the new rule would increase the amount of time they need to spend with patients reviewing patient history and the new labels.
•    68% believe they would not have the time required to keep current with the labeling changes.
•    77% are at least “somewhat concerned” the proposed new rule could impact legal liabilities; even more pronounced among pharmacists (85%).

 For complete results of the survey, click here.

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