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GMDC Health, Beauty & Wellness Marketing Conference

BY DSN STAFF
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Pure Leaf, Gail Simmons team up for nationwide food program

BY Ryan Chavis

PURCHASE, N.Y. — Pure Leaf Iced Tea, a product from the Pepsi Lipton Tea partnership, earlier this week announced that it would be continuing its partnership with television personality Gail Simmons to support the brand’s "Share the Love of Leaves" program.

Fans of the beverage can pitch in to make a difference in their communities, and up to $150,000 will be donated to Wholesome Wave, a nonprofit that focuses on making fresh and healthy food affordable and accessible to all people.

"At its core, Pure Leaf uses real tea leaves to deliver an outstanding product with real brewed tea taste. We wanted to take our commitment to realness to the next level, and we found a great way by supporting access to wholesome foods," said Eric Whitehouse, marketing director for the Pepsi Lipton Tea Partnership. "In partnership with Gail Simmons, our shared passion will raise awareness of Wholesome Wave’s efforts and provide underserved communities with access to fresh produce through local farmers markets."

Consumers can visit the brand’s Tumblr fan at TheLoveOfLeaves.com to follow the program and gather recipes, household tips, DIY project and more.

Pure Leaf also announced the launch of new Pure Leaf Tea & Lemonade, which blends brewed black tea and lemonade. It can be found at retailers in the Northeast.

 

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Costco ramps up online initiatives

BY Antoinette Alexander

ISSAQUAH, Wash. — During Costco’s quarterly conference call this week with analysts, the company touched upon some online tests underway as the online shipping battle among retailers continues to intensify.

“I mentioned before the Google test, Google Shopping Express in the Bay Area more recently in last several weeks. It's been tested in Los Angeles with some retailers, not just us, but in Los Angeles at our Culver City location and in Manhattan at our Manhattan location. And those are — both those two cities are just in the last four to six weeks,” Richard Galanti, Costco CFO, told analysts during Thursday’s conference call to discuss third-quarter results.

As previously reported, Google Shopping Express, strives to make same-day deliveries from Fairway, Walgreens, Target, Costco and other retailers to anyplace in Manhattan for $4.99 per store. That service first launched in San Francisco last year, will expand to Brooklyn and Queens in the coming months.

Galanti added that it is also testing membership signups via social media initiatives with LivingSocial and Zulily.

 

 

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