GMDC HBW Showcase: Hot OTC Products
PHOENIX — Suppliers are given the opportunity to showcase their products for retail buyers at the GMDC Health Beauty Wellness 2015 event. Below, Drug Store News highlights some of the hot OTC products in the showcase this year.
What new service would help create the kind of destination-driven differentiated health experience in the store without eating up much more space allocation than an end-cap at 20 sq. ft.? With a demonstration stand just outside of GMDC’s HBW product showcase, Care.IT promises to increase foot traffic and brand loyalty — without the need for an onsite attendant — with an in-store telehealth kiosk that connects patients to local healthcare professionals. The Care.IT Stand 15-minute consult costs between $25 and $50 per visit and enables telehealth physicians to capture a range of biometric measurements, including temperature, ECG, heart rate, blood oxygen level, body weight and height.
GMDC HBW is one of the first marketplace venues showcasing Drive Medical’s new HurryCane, featuring a cane solution already popular among seniors that Drive Medical acquired in August. HurryCane employs a patented design that allows for maximum mobility on all terrains along with continuous balance and stability. “We believe that along with that [HurryCane] brand recognition comes a huge market for HurryCane products, and with Drive’s extensive manufacturing and distribution capabilities, these products will soon be sold all over the world, as will the many new HurryCane products soon to be introduced,” noted Harvey Diamond, Drive Medical CEO.
It used to be that the only thing to break up the sea of sameness in the bandage aisle was the latest hot license. But as Medline Industries shows, the latest Curad-brand look across its Performance Series line helps break that monotony with a line of colorful bandages targeting adult athletes and their weekend warrior cousins. But it’s not just a merchandising play, the new Curad series feature “extreme hold” adhesive technology that stays on until you take them off, according to the company. The tough, heavy duty fabric not only offers protection, but also is breathable and flexible. And the colored wound pad is 3-times more absorbent than most other leading brands, Curad said.
Bayer Pro Ultra Omega-3
Bayer is placing a little heft behind the latest heart-friendly pill to hit the market. A commercial promoting the new Bayer Pro Ultra Omega-3, brought to you form the “heart-health experts” at Bayer, impresses upon consumers that Bayer’s new fish oil supplement is a better choice than other omega-3 supplements because it has a 60% concentration of EPA and DHA. The leading omega-3 supplement only contains 25%, according to Bayer. The Bayer brand name should add additional credibility to the fish oil segment, and along with those 30-second spots promoting the brand, Bayer also may help to reverse the current trend of fish oil sales, which were down 6.2% to $438.5 million across total U.S. multi-outlets for the 52 weeks ended Aug. 2, according to IRI.
Whether it’s merchandised alongside thermometers, within baby care or as part of cough-cold, BWD Companies Say Ahh! Sore Throat Home Exam Aid for Moms is a tongue depressor with a design element that suppresses the gag reflex. Combining the facts that more millennial moms are taking care of their children’s medical diagnoses at home and a growing prevalence of telehealth options means more and more moms are going to be looking for diagnostic aids that will help them examine their children — possibly creating steadily incremental demand for a tool like this.