HEALTH

GMDC HBW Showcase: Hot OTC Products

BY Michael Johnsen

PHOENIX — Suppliers are given the opportunity to showcase their products for retail buyers at the GMDC Health Beauty Wellness 2015 event. Below, Drug Store News highlights some of the hot OTC products in the showcase this year.

Care.IT
What new service would help create the kind of destination-driven differentiated health experience in the store without eating up much more space allocation than an end-cap at 20 sq. ft.? With a demonstration stand just outside of GMDC’s HBW product showcase, Care.IT promises to increase foot traffic and brand loyalty — without the need for an onsite attendant — with an in-store telehealth kiosk that connects patients to local healthcare professionals. The Care.IT Stand 15-minute consult costs between $25 and $50 per visit and enables telehealth physicians to capture a range of biometric measurements, including temperature, ECG, heart rate, blood oxygen level, body weight and height.  


HurryCane
GMDC HBW is one of the first marketplace venues showcasing Drive Medical’s new HurryCane, featuring a cane solution already popular among seniors that Drive Medical acquired in August. HurryCane employs a patented design that allows for maximum mobility on all terrains along with continuous balance and stability. “We believe that along with that [HurryCane] brand recognition comes a huge market for HurryCane products, and with Drive’s extensive manufacturing and distribution capabilities, these products will soon be sold all over the world, as will the many new HurryCane products soon to be introduced,” noted Harvey Diamond, Drive Medical CEO.


Curad
It used to be that the only thing to break up the sea of sameness in the bandage aisle was the latest hot license. But as Medline Industries shows, the latest Curad-brand look across its Performance Series line helps break that monotony with a line of colorful bandages targeting adult athletes and their weekend warrior cousins. But it’s not just a merchandising play, the new Curad series feature “extreme hold” adhesive technology that stays on until you take them off, according to the company. The tough, heavy duty fabric not only offers protection, but also is breathable and flexible. And the colored wound pad is 3-times more absorbent than most other leading brands, Curad said.


Bayer Pro Ultra Omega-3
Bayer is placing a little heft behind the latest heart-friendly pill to hit the market. A commercial promoting the new Bayer Pro Ultra Omega-3, brought to you form the “heart-health experts” at Bayer, impresses upon consumers that Bayer’s new fish oil supplement is a better choice than other omega-3 supplements because it has a 60% concentration of EPA and DHA. The leading omega-3 supplement only contains 25%, according to Bayer. The Bayer brand name should add additional credibility to the fish oil segment, and along with those 30-second spots promoting the brand, Bayer also may help to reverse the current trend of fish oil sales, which were down 6.2% to $438.5 million across total U.S. multi-outlets for the 52 weeks ended Aug. 2, according to IRI.


Say Ahh!
Whether it’s merchandised alongside thermometers, within baby care or as part of cough-cold, BWD Companies Say Ahh! Sore Throat Home Exam Aid for Moms is a tongue depressor with a design element that suppresses the gag reflex.  Combining the facts that more millennial moms are taking care of their children’s medical diagnoses at home and a growing prevalence of telehealth options means more and more moms are going to be looking for diagnostic aids that will help them examine their children — possibly creating steadily incremental demand for a tool like this.

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Abbott sponsors 2015 Bank of America Chicago Marathon

BY Michael Johnsen

ABBOTT PARK, Ill. – Abbott's sponsorship of the 2015 Bank of America Chicago Marathon, which takes place in the global healthcare company's hometown, complements its title sponsorship of the Abbott World Marathon Majors. 
 
As title sponsor of the Abbott World Marathon Majors, Abbott is encouraging the sharing of health "best practices" among the six iconic races that make up the series. At the Bank of America Chicago Marathon, Abbott will provide portable blood analysis systems called the i-STAT, which perform commonly ordered blood tests – such as those for checking heart function or monitoring physical exertion – within minutes and empowers the marathon medical staff to administer care onsite.
 
"Marathoners bring to life the idea that when people are at their healthiest, they can tap their potential and achieve remarkable things," said Elaine Leavenworth, SVP, chief marketing and external affairs officer at Abbott.
 
"We are inspired by the thousands of people who train for and participate in the Bank of America Chicago Marathon. They are extremely driven to reach a personal goal, which is anchored in the power of living a healthy life," said Carey Pinkowski, executive race director, Bank of America Chicago Marathon. "As a company committed to healthy living and with deep Chicago roots, Abbott is an ideal partner."
 
This year, Abbott will again be the title sponsor of the pre-race Abbott Health & Fitness Expo where they'll invite the expected 140,000 runners and supporters to its booth to describe what living fully means to them.  Abbott is asking a million people to share their stories, and at the Expo participants will have the chance to take part in interactive quizzes and other experiences to express what they do to become their best possible selves. 
 
Those who participate at the Abbott booth by taking a quiz will be entered for a chance to win a free entry to the 2016 Bank of America Chicago Marathon. In addition, at 1 p.m. on Oct. 9, Abbott will host an on-stage presentation, featuring record-breaking marathoner and former Olympian Joan Benoit Samuelson plus Abbott neurologist and dietitian Beth McQuiston. The duo will talk about the mental and physical aspects of training for and racing a marathon, and how participants can use the experience as a tool to live a full life.
 
For the thousands of registered participants – including approximately 30 Abbott employees from around the world – Abbott will again have a high-energy "Cheer Zone," just as it did at the 2014 Bank of America Chicago Marathon.
 
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Matrixx enters immunity system supplement arena

BY Michael Johnsen

BRIDGEWATER, N.J. – Matrixx Initiatives on Wednesday kicked off National Immunity Month with the launch of Zicam Total Immune, a brand new dietary supplement and immune support product. Part of a larger effort to promote immune health, Zicam is teaming up with fitness expert Tracy Anderson and Self magazine to help consumers prepare for the upcoming cold season.
 
"The launch of Zicam Total Immune expands our role as a wellness solution, providing consumers with a range of immune support products to fit their active lifestyles," said M'lou Walker, CEO of Matrixx. "In our mission to develop better ways to feel better, we are excited to partner with others who support healthy living."
 
"As a mother and business owner, I really look for products that work for my busy lifestyle and can be taken on the go," Anderson said. "I'm all about helping women be the very best version of themselves and I love that Zicam Total Immune is about giving your body the added support it needs so you can live life to the fullest."
 
To further ensure consumers are well prepared for the season, Zicam is partnering with Self magazine on a series titled "31 Days to Better Health & Happiness" which will provide tips and tricks for supporting immune health this fall through nutrition, fitness, wellness and sleep. 
 
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