GMDC HBW Showcase: Hot Beauty Products
PHOENIX — As suppliers meet with wholesalers and retailers at GMDC’s Health Beauty Wellness Conference 2015 with the aim of their products getting a wider audience, the products themselves are front and center at the showcase. Below, Drug Store News highlights some of the hot beauty products on display at HBW 2015.
Instrumental Beauty Advanced Cleansing System
It’s no secret that devices are a growing part of the skin care category, and new research shows a high satisfaction rate among skin care device owners. Lornamead's Instrumental Beauty Advanced Cleansing System features four interchangeable heads — including a pedi smoothing stone and a microdermabrasion sponge — and features two speeds for everyday cleansing and a deeper clean, removing makeup, dirt and oil. The cleansing system is one of several Instrumental Beauty devices, which also include a portable pedicure device, at-home spa treatment and cellulite massager.
Leaders Insolution coconut gel masks
Korean beauty company Leaders Insolution is looking to break into the beauty market with its extensive line of face masks. Rather than using woven fabric, the masks are all made of coconut gel, which adheres to the skin and stays moist for a longer time than a fabric mask, according to the company. The range of masks includes those infused with fruits and vegetables like tomato, blueberry and broccoli — the tomato mask is meant to aid with skin’s elasticity and resistance, the broccoli mask is for calming, blueberry for hydration and strength. Leaders Insolution also offers masks for skin lifting, acne scars and pore tightening, among several others.
Soniclean Pro One
One of the challenges facing the electric toothbrush category seems to be marrying affordability and effectiveness. Brush Buddies’ Soniclean Pro One seems to be aiming to hit that sweet spot. Shaped and sized like a handheld toothbrush, the Soniclean Pro One can vibrate at 30,000 brush strokes-per-minute, and features a head that, like the battery, can be replaced, giving it a longer life than a handheld toothbrush. It’s the lowest-priced member of the Soniclean line at $5.95 — a line that also includes the $99.95 Soniclean Pro 5000 — and might be a way into the electric toothbrush category for wary consumers.
J.R. Watkins Ultra-Moisturizing Lip Balm
J.R. Watkins is giving its well-known lip balm flavors — peppermint, raspberry and menthol — a face-lift. Sleek black packaging puts a new aesthetic spin on the brand’s lip treatment, which contains a mixture of beeswax, coconut oil and sunflower oil. The natural ingredients underscore that the trend toward less synthetic ingredients in beauty products isn’t as new as consumers might think, given that the brand has been around since 1868.
With its message of empowering its consumers, The DivaCup has made impressive headway into a category dominated almost entirely by traditional feminine hygiene products. With two different sized cups, The DivaCup is aimed at and sells well with women ages 19 to 40 years, according to the company’s director of sales and marketing John Szustaczek. A lot of the product’s growth he attributes to its ability to let women go about their day for up to 12 hours at a time.