GMDC facilitates virtual conference meetings at trade show event
COLORADO SPRINGS, Colo. — GMDC will feature its connectivity tool, GMDC*Connect Powered by Telepresence, to help facilitate more top-to-top meetings with on-site attendees and executives with tight travel schedules at its 2012 HBW Conference, which kicks off Sept. 21 in San Antonio, Texas.
GMDC will be piloting these virtual appointments, which first were introduced earlier this summer at the 2012 General Merchandise Conference.
"By broadening the scope of the meetings ability to include more executives for face-time with our customers, … [t]his technology will extend our reach to incorporate virtual connections to company headquarters or even more remote locations, so that our brand and product story can be communicated directly by our team to our customers," Shurtech Brands sales director Peter Fahrenkopf said after his meeting with H-E-B.
"We anticipate HBW12 to be the best yet. For a second conference in a row, our members this year at Health Beauty Wellness Conference will experience all the success and enhancements that were offered at GM12," GMDC president and CEO Dave McConnell said. "GMDC has also implemented improvements to our Telepresence capabilities through the positive feedback of our members to continue to increase our levels of engagement, bring a ‘feel real’ through the best quality of equipment, and deliver new levels of participation with executives across the country. This is simply a conference where the right buyers are connecting at the right time, in the right environment."
For more information about the GMDC HBW12 Conference, visit GMDC.org/hbw12.
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Schiff launching Move Free One, a joint supplement formulated with krill oil
SALT LAKE CITY, Utah — Schiff is in the process of launching its latest Move Free joint supplement — Move Free One — which combines hyaluronic acid and astaxanthin with krill oil, the source of omega-3 for its Mega Red brand.
"This proprietary formula of our MSC-certified krill oil, astaxanthin and HA has strong clinical support for promoting joint health," Schiff CEO and president Tarang Amin told analysts during a quarterly conference call Tuesday morning. "It also shows how we can take our technology advantage in krill and apply it to other brands."
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Walmart serves up fresh food loyalty program
BENTONVILLE, Ark. — Walmart and HumanaVitality have developed a unique way to incentivize people to eat healthier while promoting increased customer traffic at Walmart stores.
The companies on Wednesday morning launched a first-of-its-kind program called Vitality HealthyFood, whereby Walmart offers a 5% discount on produce items to HumanaVitality members. The discount is loaded on a card in the form of a credit within five business days that can be redeemed on a subsequent trip to Walmart.
The program is set to begin Oct. 15 when the 5% discount becomes available on produce items bearing the recently developed "Great for You" icon, which, as the name implies, was created to designate foods that are part of a healthy diet. In the coming months, Walmart expects to apply the icon to select private-label products under the Great Value and Marketside brands that meet the Great for You criteria. The program is likely to be expanded to branded food items in 2013.
The effort is the first national program where a major retailer and healthcare company have come together to incentivize people to eat better through savings on healthier foods, according to Walmart.
"Price is an important factor in incentivizing wellness in America. By offering affordable, healthier foods, we will help make our customers healthier and reduce costs to our healthcare system as a whole," said John Agwunobi, president of health and wellness at Walmart U.S. He referred to the initiative as preventative care in its purest form, noting that Walmart wants to be a wellness destination for its customers and the retailer that, "provides them with affordable ways to fight for their health."
The initiative with HumanaVitality, a rewards-based program developed as a joint venture between Humana and Discovery Holdings, is a continuation of an effort Walmart began in 2011. That’s when the retailer unveiled a commitment to make healthier food affordable and accessible at a high profile event involving Walmart U.S. president and CEO Bill Simon and First Lady Michelle Obama. Walmart said by collaborating with HumanaVitality it is directly addressing the issue of making healthier food more affordable food, working to bring down the costs of healthcare in the U.S., and leveraging its size and scale to lead on big social issues that matter to Americans.
HumanaVitality CEO Joe Woods said the program, called Vitality HealthyFood, represents a new way to decrease America’s healthcare bill. A survey of Humana’s membership found that 84% said a savings program would motivate them to purchase healthier foods.
From Humana’s perspective, the program is launching just as open enrollment periods are set to begin for many employers.
"We will be aggressively communicating this program to more than 600,000 hospitals and physicians, as well as 60,000 insurance brokers to ensure as many members as possible can benefit from it," Woods said.
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Hello, According to Walmart's announcement, 'Vitality HealthyFood' program is available at all Walmart stores. After accepting Humana Vitality’s terms and conditions at HumanaVitality.com or Humana.com, and taking a brief HumanaVitality Health Assessment, members will receive their 'Vitality HealthyFood' card for 5% savings on items that qualify for the Great for You icon. When a member goes to Walmart for their grocery shopping, the 5% savings will be loaded as credits to each member’s 'Vitality HealthyFood' card within five business days for use on their next trip. Available initially to more than 1 million HumanaVitality members, the program will expand to additional members early next year. HumanaVitality members should check with their employer to verify its enrollment status in the 'Vitality HealthyFood' program. For additional information, visit http://www.humanavitality.com/. Thank you, Allison Cerra Online Editor, Drug Store News
How do consumers sign up for this benefit from Walmart and Humana?