Glukos effectively tying new energy products to Women’s World Cup
PHOENIX – The Glukos Company on Monday sent the first production batch of its fruit punch tablets to United States Midfielder Tobin Heath prior to the team's opening soccer match in Canada. The latest product in the line of Glukos performance energy offerings, the fruit punch tablets are currently available at several sports specialty retail stores throughout the country.
"Fruit punch tablets are my favorite because I can easily pop one in my mouth and know it's providing me with instant energy," said Heath. "The next few matches are by far the biggest of my career and I trust Glukos to provide the all-natural fuel my body needs to compete at this highest level on this national stage."
Coinciding with the start of the international women's soccer tournament, Glukos launched "Goals for Glukos." The campaign will provide consumers an opportunity to win select prizes, including Glukos product and autographed Tobin Heath gear, for following @glukosenergy on Twitter.
Founded by Mark Jensen, an Ironman competitor and former collegiate runner, Glukos is glucose based allowing it to immediately get into the bloodstream for fast, useful energy. Athletes using Glukos also avoid the increase in heart rate associated with caffeine-based energy drinks.
Walgreens launches medication adherence app for Apple Watch
DEERFIELD, Ill. — Walgreens on Monday officially launched its app for Apple Watch that helps keep patients adherent to their medication regimens. The Walgreens App for Apple Watch is designed to help patients manage their medications, whether it is a simple, once-daily reminder or multiple complex drug regimens.
“Walgreens apps and services are designed to provide customers with ultimate access, choice and convenience — we want to help remove friction and make the customer experience as simple as possible,” said Sona Chawla, president of digital and chief marketing officer for Walgreens. “Whether that’s launching new wearables technology that promotes adherence and proper health regimens or making it easier, safer, and more private to redeem Balance Rewards points through mobile payments with Apple Pay, we want to help customers manage their lives.”
Walgreens also announced the planned integration of Balance Rewards with Apple Pay, coming this fall to stores with the launch of rewards support for Apple Pay. Beginning this fall, Apple Pay will provide immediate access to Balance Rewards without separately scanning a Balance Rewards card.
Additionally, Balance Rewards members will be able to view their current rewards points balance through Apple Pay. The ability to view points directly from the surfaced card provides easier access to loyalty points at checkout and allows users to see how much they can redeem.
The Apple Watch app connects with the user’s Pill Reminders inside the Walgreens iPhone app, and Apple’s “actionable alerts” allow the user to mark a medication as taken or skipped, as well as view which medications might have been missed or may be taken next. Refill Reminders predict when medication may be running low and offer users a one-touch method to initiate a refill. The user will receive a follow-up notification when the medication is ready for pickup.
NPA adds a significant number of new members to its base
WASHINGTON — The Natural Products Association recently announced the addition of 36 new members to the organization through March and April, including Nature's Way Brands.
“The first four months of the year have shown tremendous growth for the organization and it signals that the nation’s oldest and largest trade association is living up to its reputation,” Daniel Fabricant, CEO and executive director of the Natural Products Association, said.
“As President of the NPA, I am so pleased to see so much interest in the organization. The staff is coming up with great grassroots program and NPA is out front of every issue that impacts our members,” NPA president Roxanne Green said. “With all the advocating on behalf of the membership, coupled with the in-house expertise on the science and regulatory front, potential members are seeing the value.”
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