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Global gluten-free product sales to surpass $3 billion by 2015

BY Allison Cerra

NEW YORK — The gluten-free products market continues to grow at a rapid pace, according to a Euromonitor International forecast.

The research firm projected that 2011 gluten-free sales of $1.31 billion in the United States, more than doubling since 2005. Additionally, global sales of gluten-free items are expected to total $2.67 billion for the year, Euromonitor International said.

By 2015, U.S. gluten-free product sales are expected to garner $1.68 billion, with sales reaching $3.38 billion globally.

"Consumers do feel some sort of reward when they eat gluten-free products. They don’t feel bloated. They don’t have belly aches. This usually encourages them to repeat the purchase," Euromonitor International’s head of health and wellness research Ewa Hudson said.

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Survey finds widespread employer ignorance about specialty pharmacy

BY Alaric DeArment

CHICAGO — A "vast majority" of employers don’t know how much they’re spending on specialty drugs through their medical or pharmacy plans, according to a new survey by the Midwest Business Group on Health.

The MBGH surveyed 120 employers from around the country that had between 500 and 25,000 employees, finding that 25% had "little or no" understanding of specialty pharmacy, while 53% had only a moderate understanding of it. Meanwhile, almost 30% didn’t know how much their total specialty claim costs had increased in the past three to five years. The MBGH conducted the survey under guidance from the Institute for Integrated Healthcare principal Randy Vogenberg.

"In addition to the uncertainty and challenges that health reform and the economy are placing on employers, health plans and pharmacy benefit managers, the real driver of drug cost trend growth for employers lies in biologics and specialty pharmacy," MBGH VP Cheryl Larson said. "Our research confirms that there is a broad lack of awareness and specific knowledge about benefit design related to specialty pharmacy that illustrates key gaps that need to be addressed."

The survey also found that 42% of employers used PBMs to manage specialty benefits, with 22% using their health plan and 18% using a combination of both, and 13% used a specialty pharmacy provider. Meanwhile, 76% didn’t offer employees an incentive to ensure proper compliance to medication and adherence to treatment for use of specialty drugs.


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CVS/pharmacy continues fight against ‘money trashing’

BY Allison Cerra

WOONSOCKET, R.I. — CVS/pharmacy said that it is continuing to promote its "MoneyTrashers" campaign by adding new digital resources to CVS.com and the CVS/pharmacy Facebook page.

Beginning Oct. 1, members of CVS/pharmacy’s ExtraCare rewards program will begin receiving their quarterly reward payout. In line with this, the drug store chain said that both sites now feature new humorous videos showing shoppers all the ways they can remember to not be a "MoneyTrasher." Viewers can vote on their favorite videos and help spread the word to others by sharing the content on Facebook and Twitter, which can encourage them to "Stop Money Trashing."

What’s more, shoppers can declare their commitment against "MoneyTrashing" by taking a digital pledge to not be a MoneyTrasher. The first 500,000 pledge registrants will automatically receive $2 ExtraBucks rewards, the company said.

"We have always been proud that tens of millions of loyal CVS/pharmacy customers redeem their ExtraBucks rewards and have made ExtraCare the most successful retail rewards program in the U.S.," CVS/pharmacy customer relationship management VP Melissa Studzinski said. "However, our goal is to help even more customers realize how easy it is to save money by taking advantage of the rewards available. Since launching our MoneyTrashers campaign, the number of ExtraCare members redeeming their rewards has reached new heights and it is clear the message is resonating with customers and people are having a lot of fun with it. As we enter the next phase of this campaign, we want to continue that excitement and enlist our customers to teach their friends and family to stop ‘trashing’ their ExtraBucks rewards, too."

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