HEALTH

GlaxoSmithKline preparing launch of Flonase

BY Michael Johnsen

PARSIPPANY, N.J. — GlaxoSmithKline is gearing up for a Feb. 4 launch of its Flonase Allergy Relief (fluticasone propionate 50 mcg spray), an over-the-counter nasal spray indicated for relief of all nasal and eye-related allergy symptoms, including runny nose, sneezing, itchy nose, nasal congestion and itchy and watery eyes, according to the company.
 
The allergy Rx-to-OTC switch is available for pre-order on all of the major retail pharmacy sites, including CVS.com, RiteAid.com and Walgreens.com, for prices ranging from $22.99 to $26.99 for its 0.54 fl. oz. SKU. And Walgreens on Friday posted a video to its YouTube channel explaining the benefits of Flonase.
 
“With the significant number of allergy sufferers in the United States and a considerable number of those unsatisfied with their current treatments, we believe the wide availability of Flonase Allergy Relief over-the-counter is great news for these individuals," said Colin Mackenzie, GSK president of Consumer Healthcare North America at the time the switch was first announced. "We are proud of our track record of successful Rx-to-OTC switches which over the years have significantly improved access to important medicines for our consumers.”
 
The introduction marks the second nasal corticosteroid to reach the market. Chattem's introduction of Nasacort in the spring of 2014 has generated sales of $130 million so far across total U.S. multi-outlet, according to IRI, for the 52 weeks ended Dec. 28.  
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TyraTech expanding U.S. distribution of its homeopathic lice remedy

BY Michael Johnsen

MELBOURNE, Fla. — TyraTech, a life sciences company focusing on nature-derived insect and parasite control products, recently announced that it has secured product listings for its Vamousse head lice product range, including its Vamousse Treatment mousse and Vamousse Protection shampoo, across Walmart and through Cardinal Health, according to published reports. 
 
In addition to Walmart and Cardinal, Vamousse is available through online retailers Amazon.com, drugstore.com and Walgreens.com. Additionally, the products are now available through extended distribution through McKesson, as well as with independent pharmacy retailers, including Rochester Drug, Lewis Drug and Bartell Drug.
 
"We are extending our distribution network in the USA online and through a network of independent pharmacies," said Bruno Jactel, TyraTech CEO.  
 
TyraTech’s new non-pesticide homeopathic head lice treatment Vamousse will safely kill 100% of head lice and nits within 15 minutes of application, according to the company. The company also is introducing a daily shampoo application to prevent lice infestation, or re-infestation. The mousse will retail for a suggested $24.99, while the preventive shampoo will retail for a suggested $19.99.
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Ducere Pharma names Pete Rose Myoflex spokesman

BY Michael Johnsen

PHILADELPHIA — Pete Rose, baseball’s all-time hits leader, is the new spokesperson for the topical muscle, joint and arthritis pain reliever Myoflex, Ducere Pharma announced recently. 
 
“Pete’s a Hall of Famer in our eyes and we are excited to have him on board with Myoflex,” stated Chris Dominello, Ducere Pharma CEO. “He is a legendary player who is known across all generations. The passion and intensity that Pete brought to the game of baseball has inspired many kids of his and future generations to give 110% no matter what they are doing. Pete played the game like no other and Myoflex is a pain reliever like no other.”
 
Rose, also known during his playing days as “Charlie Hustle” because of the reckless abandon he played the game with, will make appearances, appear in advertising and be available for media tours as part of his agreement with Myoflex.
 
“I suffer from a number of aches and pains because of the way I played baseball,” Rose said. “Since starting to use Myoflex, I can already feel a difference. Myoflex is a great product that helps soothe the aches and pains that go along with giving it your all no matter what you do. I am looking forward to working with the great people of Myoflex and Ducere Pharma.”
 
Rose is baseball’s all-time hits leader with 4,256 hits and holds a number of other records. When you combine his desire to win at all costs and his on-field success, this made him one of the most popular baseball players of his generation, Ducere noted. 
 
“When you look at what he meant for the game of baseball, his hustle, grit and determination, you can see why so many kids wanted to be like him and play like him, even as they got older and transitioned into weekend warriors,” Dominello said. 
 
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