BEAUTY CARE

GlaxoSmithKline to acquire oral care company Biotene

BY Alaric DeArment

NEW YORK GlaxoSmithKline is buying rights to the dry-mouth drug Biotene from California drug maker Laclede, GSK has announced.

“The acquisition of Biotene extends our portfolio in therapeutic oral health care to include a proven treatment for dry mouth,” GSK Consumer Healthcare president John Clarke said in a statement. “This opportunity leverages our global capability with dental and medical professionals and is a further step towards our goal in GSK of building and growing a diversified healthcare business.” 

Biotene generated $50 million in sales for Laclede last year, according to GSK. 

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M.A.C. backs THISDAY’s all-star event to raise awareness on sustainability

BY Antoinette Alexander

LONDON M.A.C Cosmetics supported the recent THISDAY’s Africa Rising all-star event at the Royal Albert Hall in London.

Singers, songwriters and international superstars Christina Aguilera and Seal headlined a star-studded line up from the world of music and fashion when THISDAY, a daily newspaper and multi-media resource out of Africa, presented the Africa Rising grand finale in London. The event was held Oct. 14.

The occasion marked the final stop on the Africa Rising four-city, three-nation tour and featured catwalk shows from African and international designers, modeled by supermodels Naomi Campbell, Alek Wek, Tyson Beckford, Oluchi and Liya Kebede.

The M.A.C PRO Team, keyed by Terry Barber, director of make-up artistry UK and Ireland, was on hand to create the looks for more than 70 models, including Campell and Wek, for catwalk shows during the evening.

Africa Rising is designed to raise awareness for African issues by finding “sustainable solutions.”

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Ethnic beauty care a top market for up-and-coming players

BY Antoinette Alexander

NEW YORK Niche marketers are increasingly extending the ethnic health and beauty market to include products for Hispanics, Asian, Arab, Native American, South Asian and other multicultural backgrounds, according to a recent Packaged Facts report.

The report, dubbed “Ethnic Hair, Beauty and Cosmetics Products in the U.S., 6th Edition,” estimates that the U.S. retail market for ethnic-specific hair care, makeup and skin care products is continuing to experience robust growth in 2008 at nearly 7 percent.

The market, according to Packaged Facts, a division of Market Research Group, is expected to finish the year at nearly $2.6 billion. By 2012, U.S. retail sales of ethnic-specific HBC products are expected to surpass $3.3 billion.

“Traditionally, marketers active in HBC products have sold some of the most chemically harsh items available, but today manufacturers are taking simple yet significant steps by adding a degree of natural or organic content to their products. This appeals to U.S. minorities who are widely regarded to favor not only gentler and safer HBC products, but greener ones as well,” Tatjana Meerman, publisher of Packaged Facts, said.

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