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Give me your thirsty: Kvass arrives in New York

BY Allison Cerra

NEW YORK A beerlike soda is coming to the United States, from Russia with love.

Kvass — a staple refreshment in Russia — will be distributed in the New York metropolitan area, Coca-Cola announced Thursday. Available exclusively at Whole Foods Market stores, Kvass is fermented with high-quality rye and barley, and flavored with natural sugar for a clean, sweet finish. Kvass’s complex taste and authentic flavors will entice those looking for a refreshing, robust and unexpectedly crisp malt taste, Coca-Cola said. Though made through a process like beer, Kvass’s fermentation is closely monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a nonalcoholic beverage.

“We are pleased to be able to introduce authentic Russian Kvass to New York in recognition of President Medvedev’s historic visit,” said Deryck Van Rensberg, president and general manager for venturing and emerging brands at Coca-Cola North America. “Importing Krushka & Bochka Kvass directly from Russia allows us to provide the New York metro area with a unique beverage of the highest quality, steeped in Russian culture and enjoyed for a thousand years.”

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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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CDC finds 9-out-of-10 U.S. adults consume too much sodium

BY Allison Cerra

ATLANTA Americans’ sodium intake is at a record high, with less than 10% of adults making a conscious effort to limit their consumption, according to a report by the Centers for Disease Control and Prevention.

"Sodium Intake in Adults – United States, 2005-2006," which was published on Thursday in the CDC’s Morbidity and Mortality Weekly Report, underscored the amount of sodium the average American consumes each day and which foods contain the highest levels of sodium. 

According to the report, U.S. adults consume an average of 3,466 mg of sodium per day, more than twice the current recommended limit for most Americans. Grains provide 36.9% of this total, followed by dishes containing meat, poultry and fish (27.9%).  These two categories combined accounted for almost two-thirds of the daily sodium intake for Americans. An estimated 77% of dietary sodium, the report noted, comes from processed and restaurant foods. Many of these foods, such as breads and cookies, may not even taste salty.

The 2005 Dietary Guidelines for Americans recommended that people consume less than 2,300 mg of sodium per day.

 

"Sodium has become so pervasive in our food supply that it’s difficult for the vast majority of Americans to stay within recommended limits," said Janelle Peralez Gunn, public health analyst with the CDC’s Division for Heart Disease and Stroke Prevention and lead author of the report. "Public health professionals, together with food manufacturers, retailers and healthcare providers, must take action now to help support people’s efforts to reduce their sodium consumption."

 

 

For more information about sodium and blood pressure, visit CDC.gov/salt.

 

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