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Give me your thirsty: Kvass arrives in New York

BY Allison Cerra

NEW YORK A beerlike soda is coming to the United States, from Russia with love.

Kvass — a staple refreshment in Russia — will be distributed in the New York metropolitan area, Coca-Cola announced Thursday. Available exclusively at Whole Foods Market stores, Kvass is fermented with high-quality rye and barley, and flavored with natural sugar for a clean, sweet finish. Kvass’s complex taste and authentic flavors will entice those looking for a refreshing, robust and unexpectedly crisp malt taste, Coca-Cola said. Though made through a process like beer, Kvass’s fermentation is closely monitored to ensure the alcohol level falls within the Food and Drug Administration’s guidelines for a nonalcoholic beverage.

“We are pleased to be able to introduce authentic Russian Kvass to New York in recognition of President Medvedev’s historic visit,” said Deryck Van Rensberg, president and general manager for venturing and emerging brands at Coca-Cola North America. “Importing Krushka & Bochka Kvass directly from Russia allows us to provide the New York metro area with a unique beverage of the highest quality, steeped in Russian culture and enjoyed for a thousand years.”

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Bounty wraps up Make a Clean Difference program in Cincinnati

BY Allison Cerra

CINCINNATI Procter & Gamble’s Bounty brand kicked off the last leg of its Make a Clean Difference program in Cincinnati at Brent Elementary School.

Since the program’s launch in April, Bounty, together with partners HandsOn Network and Rush Philanthropic Arts Foundation, has united more than 1,000 volunteers to transform the learning environments of 30 public schools in 10 cities across the country benefiting more than 14,000 school children.

In addition to Cincinnati, Bounty’s Make a Clean Difference program benefited 30 public schools in the following cities from April through June: Atlanta; Boston; Charlotte, N.C.; Dallas; Los Angeles; Miami; Minneapolis; New York and Seattle. Celebrities who have taken part in community clean-ups included Gabrielle Union, Mary J. Blige, Russell Simmons, Carlos Ponce, Peter Facinelli and Jennie Garth. For more information, visit Facebook.com/Bounty.

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Kellogg recalls lots of certain breakfast cereals

BY Allison Cerra

BATTLE CREEK, Mich. Kellogg has implemented a voluntary recall of certain breakfast cereals due to an uncharacteristic off-flavor and smell coming from the liner in the package.

Only products with the letters “KN” following the better-if-used-before date are included in the recall. Products with a “KM” designation are not included in the recall. In addition, no products in Canada are affected.

  • Kellogg’s Apple Jacks – UPC 3800039136 1: 17-oz. package with better-if-used-before dates between Apr. 10, 2011, and June 22, 2011 – UPC 3800039132 3: 8.7-oz. packages with better-if-used-before dates between June 3, 2011, and June 22, 2011
  • Kellogg’s Corn Pops – UPC 3800039109 5: 12.5-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039111 8: 17.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039116 3: 9.2-oz. packages with better-if-used-before dates between Apr. 5, 2011, and June 22, 2011
  • Kellogg’s Froot Loops – UPC 3800039118 7: 12.2-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039120 0: 17-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011 – UPC 3800039125 5: 8.7-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011
  • Kellogg’s Honey Smacks – UPC 3800039103 3: 15.3-oz. packages with better-if-used-before dates between March 26, 2011, and June 22, 2011

While the potential for serious health problems is low, some consumers are sensitive to the uncharacteristic off-flavor and smell and should not eat the recalled products because of possible temporary symptoms, including nausea and diarrhea. No other Kellogg’s products are part of this recall. The recalled products were distributed nationwide.

“We apologize to our consumers and our customers, and are working diligently to ensure that the affected products are rapidly removed from the marketplace,” said David Mackay, president and CEO at Kellogg.

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