Ginseng Up prepares for U.S. launch
ROCKLEIGH, N.J. — In line with its full-scale, national launch, functional beverage brand Ginseng Up is debuting a new apple flavor.
Ginseng Up noted that its apple flavor consists 96% real apple juice blended with a touch of sparkling water. Sold in single-serve and in four-packs of 12-oz. bottles, the beverage also is available in more than 10 additional natural varieties, and is touting a new tagline, "the root of all power."
"With Ginseng Up, you get the best of both worlds," Ginseng Up president Vish Ganpati said. "By combining refreshing, all-natural fruits with the finest ginseng, we give consumers two good reasons to choose Ginseng Up: the taste, and the feeling you’re doing something really good for yourself with every sip."
Weis promotes Tator to oversee private-brand program
SUNBURY, Pa. — Weis Markets earlier this week named Regina Tator as its director of private brands.
Tator succeeds Bruno Garisto, who was recently named VP center store sales and merchandising. Tator will oversee the product development and sales and marketing for the company’s 6,300 private-brand products, including center store, healthy and beauty care, and perishable private products.
Prior to taking over the private-brand program, Tator worked as the company’s director of center store sales, where she oversaw the day-to-day merchandising, sales programs and promotions for dairy, frozen and all direct-store delivery categories. Previously, she worked at Price Chopper, where she was director of corporate brands. Tator will report to Garisto.
SymphonyIRI: Brand value, not price, key to driving loyalty
CHICAGO — SymphonyIRI Group on Thursday released a brand report highlighting what elements help drive brand selection and brand loyalty.
“While most retailers and manufacturers will instinctively pull the lever to compete on price, it’s important to understand that consistently leading with price has significant negative impacts on brand equity,” SymphonyIRI SVP marketing John McIndoe said. “Rather, CPG leaders must harness the power of value. The battle for the shopper’s loyalty should not be dictated by low price, and winning CPG marketers are clearly getting this message.”
Brand loyalty actually has increased across 45 of the top 100 CPG categories during the past three years, SymphonyIRI Group reported. For instance, brand loyalty is quite high, at 87.6%, in the sports drink category. During the past three years, loyalty increased 6.5 points despite economic conditions and conservative purchase patterns.
Categories with the greatest lift in brand loyalty (2011 v. 2008) include:
Sports drinks (87.6% brand-loyal consumers);
Cleaning tools/mops/brooms (72.4%);
Shelf-stable dinners (66.9%); and
SymphonyIRI is offering a free webinar, entitled “Brand Loyalty: How Understanding Brand Equity Impacts Brand Loyalty and Delivers to the Top and Bottom Line,” at noon EST on Sept. 15. To register for the webinar, click here.
To download a copy of the report, click here.