Gillette unveils new facial hair styling tool, names brand ambassadors
BOSTON — Procter & Gamble’s Gillette male grooming brand has teamed up with three entertainment icons to unveil a styling tool for men with facial hair: Gillette Fusion ProGlide Styler.
Musician and fashion designer André "André 3000" Benjamin, actor Gael García Bernal and Academy Award-winning actor Adrien Brody will serve as brand ambassadors. All three men will appear in an integrated marketing campaign, including television and print advertising, digital media and public relations, beginning in February.
Recent research conducted by Gillette reveals that facial hair styling is a common practice undertaken by nearly 40% of men in North America and that this process is critical in defining their look. Most of these men purchase a myriad of products including scissors, trimmers and razors to tackle what they consider to be a complicated and frustrating grooming process.
To address the needs of these men, P&G assembled a team of scientists from two grooming brands — Braun and Gillette — with the goal of developing a precise 3-in-1 solution for men’s facial hair styling needs. Gillette Fusion ProGlide Styler combines Braun’s trimming technology with Gillette’s blade technology helping men trim evenly.
The Fusion ProGlide Styler is a combined wet and dry shaving system that features:
Fusion ProGlide blades: Gillette’s most advanced razor blade technology, helping men achieve incredible closeness and comfort;
Braun-engineered power trimmer: Features three slim combs that maneuver through hair, trimming evenly at three custom lengths;
Edging Blade: Helps sculpt facial hair lines; and
Ergonomic Grips: Offers maximum control, maneuverability and visibility while trimming, shaving and edging.
In conjunction with the Fusion ProGlide Styler launch, Gillette will introduce Fusion ProGlide clear shave gel, a nonfoaming shave gel that allows men to see where to trim and accurately edge their facial hair.
The Fusion ProGlide Styler and Gillette Fusion ProGlide clear shave gel will be available beginning in February. The Fusion ProGlide Styler will have a suggested retail price of $19.99 and the Gillette Fusion ProGlide clear shave gel will have a suggested retail price of $3.99.
Too Faced announces partnership with private equity firm
LOS ANGELES — Beauty brand Too Faced Cosmetics has announced a new investment partner, Weston Presidio.
“We never considered bringing on a partner until recently,” stated Too Faced co-founder Jerrod Blandino. “We realized we had reached an elevated level of success but that there are an incredible number of growth opportunities still ahead. With availability in over 1,200 stores in the United States and 500 internationally, Too Faced has great opportunities to expand internationally, online and with our current retail partners. To take advantage of all of this, we decided to lock arms with an experienced group that shares the same vision and passion for Too Faced. Weston Presidio was the perfect fit.”
Added Jeff Mills, partner at Weston Presidio, "Our firm has invested in some of America’s leading high-growth consumer brands, such as Fender, JetBlue and Jimmy John’s. Too Faced embodies what we look for in these "cult" brands: an extremely loyal consumer following, a high-quality product and a differentiated, emotionally connected brand. We look forward to helping Too Faced build upon its impressive momentum."
Former Revlon head joins Saks’ board of directors
NEW YORK — Former Revlon executive Jack Stahl has been appointed to Saks’ board of directors, effective Jan. 16. He also will serve on the audit committee of the board.
Stahl has more than 30 years of management, finance, and consumer products experience and currently devotes his time primarily to serving on both corporate and not-for-profit boards and advisory work. From 2002 through 2006, he served as president and CEO of Revlon. Prior to joining Revlon, Stahl spent more than 20 years with Coca-Cola. He joined Coca-Cola in 1979 and moved through the ranks in the company’s finance department, becoming CFO at the age of 36. Subsequent to that, he held various operational roles of increasing responsibility, eventually serving as president and COO of the then-$20 billion consumer soft drink company. He began his career at Arthur Andersen.
Stahl also serves on the boards of directors of Dr Pepper Snapple Group, Coty and Delhaize Group.
The company also announced that Ronald de Waal, chairman of WE International, B.V., a Netherlands retail and fashion company, and Christopher (Chris) J. Stadler, managing partner of CVC Capital Partners, both resigned from the company’s board, effective Jan. 16, each citing that their future schedules were not likely to allow sufficient time to devote to their Saks board responsibilities.