BEAUTY CARE

Gillette sweepstakes offers golfers chance to learn from the best

BY Antoinette Alexander

BOSTON Gillette is offering consumers an opportunity to learn how to look and play like a golf champion with a private training session from golf coach Hank Haney.

As part of the Gillette Champions program, the online sweepstakes and instant win game promotion, which runs through April 15, 2008, will give one consumer the grand prize of a three day, two night trip for two and a private golf lesson with Haney. Haney is a national PGA Teacher of the Year who has taught more than 100 touring professionals from the PGA, LPGA and European, Japanese and Asian tours.

Other instant prizes include an MP3 player signed by all three Gillette Champions—Tiger Woods, Roger Federer and Thierry Henry; a set of golf clubs and a golf bag signed by Tiger Woods; a tennis racquet signed by Roger Federer; and other Gillette Champions merchandise.

For more information, visit www.gillettechampions.com

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‘Tween personal care market expected to exceed $8 billion in next five years

BY Antoinette Alexander

NEW YORK The teen and ‘tween grooming market is expected to reach more than $8 billion by 2012 as these consumers have shown they are not bashful about spending big bucks to make themselves look good.

“Kids are responding well to the soft-positioning of existing adult grooming items, brand-dedicated Web sites, product placement deals and text messaging campaigns as their awareness of appearance becomes more sophisticated and their spending power blossoms,” stated Tatjana Meerman, the publisher of Packaged Facts, a publisher of market intelligence.

After a growth rate of 20 percent from 1998 to 2002 and continued double-digit growth through 2007, the U.S. teen (aged 15 to 18) and ‘tween (aged 8 to 14) grooming products market will finish 2007 with nearly $7 billion in sales, according to Packaged Facts report titled Teen & ‘Tween Grooming Products: The U.S. Market. By 2012, that number is expected to total more than $8 billion.

Skin care purchases by teens and ‘tweens—or purchases by adults for them—are soaring above $3.2 billion this year. Hair care sales are pushing past $2.4 billion. And the market for HBC products for young boys is pushing the $2 billion mark, according to the report.

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Sanh named personal care product manager for Wahl Clipper Corp.

BY Antoinette Alexander

STERLING, Ill. Wahl Clipper Corp. has hired Cathy Sanh as the new product manager for the company’s personal care line. In her new role, Sanh will collaborate with the product development and sales departments to help direct the marketing strategy for Wahl’s line of personal care products.

Prior to joining the Wahl Clipper, Sanh served as the vice president of sales and marketing at Balyun Corp., where she managed account development and marketing for massagers distributed to the U.S. market. Sanh also spent four years working with Amcor Limited, an Israeli company that exports electrical home appliances throughout the United States and Asia.

“The addition of Cathy Sanh to our team will undoubtedly have a positive impact on Wahl’s marketing capabilities,” stated Bruce Kramer, vice president of sales and marketing. “With her impressive career achievements and industry experience, we are confident that she will be instrumental in helping Wahl to bring innovative personal care products to the marketplace,” continues Kramer.

Sanh resides in Hong Kong and will continue to be based there in her new role for Wahl.

Now in its 88th year, Wahl currently employs some 2,000 people worldwide in Argentina, Australia, Canada, China, England, Germany, Holland, Hungary, Japan, Spain and the United States. Wahl products are available in 150 countries around the world.

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