BEAUTY CARE

Gillette steps up its game with the Gillette Shave Club

BY Antoinette Alexander

BOSTON — Looking to better compete with rivals, like the Dollar Shave Club, Procter & Gamble’s Gillette has announced the launch of the Gillette Shave Club for men.

The new Gillette Shave Club builds on Gillette’s original subscription service, which allows men to sign up for Gillette blades at a frequency that best fits their needs.

The Gillette Shave Club is open to subscribers and nonsubscribers who want to receive Gillette benefits like deals and coupons, exclusive access to some of Gillette’s campaigns, including sports and entertainment partnerships and celebrities, as well as helpful grooming and style content.

With the announcement, those who sign up for the Gillette Shave Club free membership before June 10 will be eligible for a chance to win an all-expense paid trip to the MLB All-Star weekend July 12 to 14 in Cincinnati, including tickets to the All-Star Game and the Home Run Derby.

“At Gillette, we think guys deserve a great shave at a great value, and they shouldn’t short-change themselves when it comes to the quality of their shave,” stated Charlie Pierce, group president, global grooming. “We also want it to be as convenient as possible for guys to shop Gillette. With our Gillette Shave Club, guys can continue to get Gillette’s best blades delivered directly to their door through Gillette.com or one of our various retail partners – and they can save money versus other subscription plans*. Now, they can also join our community where they can receive rewards that other shave clubs may not offer.”

The Gillette Shave Club also offers a subscription razor service with three different packages. Even when choosing Gillette’s best blades, subscribers can save up to 50% when compared to the $9/month plan of the other shave club, the company stated.

The Classic package includes the Gillette MACH3 razor, the Advanced package features the Gillette ProGlide razor, and the Ultimate package sets guys up with the multi award-winning Gillette Fusion ProGlide with FlexBall Technology for approximately $5 a month. Now, through an even easier-to-use, step-by-step process, guys can adjust their plans based on the type of blades they prefer, how often they want to receive them and their preferred retailer. They can also subscribe to additional products like shave gel if they want a total grooming regimen.

Benefits of the Gillette Shave Club include:

  • Gillette’s best blades delivered directly to a guy’s door for free and at a range of frequencies;
  • A loyalty program starting soon and rewarding subscribers for their purchase with Gillette deals and coupons;
  • A reward program where no purchase is necessary and includes a chance for exclusive access to some of Gillette’s most sought after sports, lifestyle and entertainment raffles and giveaways;
  • First-time subscribers to Gillette or one of Gillette’s retail partners receive a free razor handle or $5 off their next purchase;
  • Helpful grooming and style content; and
  • Depending on the Gillette Shave Club plan someone picks, they can save up to 50% when compared with the $9/month plan of the other shave club.

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Sally Hansen brings special effects to nail care for summer

BY Antoinette Alexander

NEW YORK — Coty’s Sally Hansen brand is broadening its portfolio with several new nail care products.

Hitting retailers in June is the new Pearl Crush, Insta-Ombre Special Effect and Big Peel Off Base Coat.

The new Pearl Crush polishes have a unique combination of pigments that interact with layers of large, faceted glitter particles. The resulting effect: a 3D crushed pearl look that plays off light, lending a vibrant look to summer manicures. The limited-edition Pearl Crush collection has a suggested retail price of $5.99.

It's official: Ombré is the look of the decade. From runways to red carpets, from highlights to home decor, a gradated wash of color is perpetually on trend. Now, Sally Hansen makes it easy to create a sparkling ombré manicure with new Insta-Ombre Special Effect.
 
Available in eight glitter shades, this ombre-in-a-bottle makes it easy for women to achieve the look in three steps. First, apply one coat to clean, dry nails. Next, apply a second coat from mid-nail to the tip. Finally, apply a third coat to only the nail tip. This limited edition Insta-Ombre collection features eight shades and has a suggested retail price of $5.99.
 
Sally Hansen has also developed the new Big Peel Off Base Coat. The base coat makes it easy to remove glitters and other special effect polishes in a single step. Just paint on the base coat, which quickly dries to a transparent finish. Apply nail polish as usual and enjoy the manicure. When it's time for a change, simply peel off the polish in one fluid movement. No scrubbing, soaking, or fussing. Sally Hansen’s new Big Peel Off Base Coat has a suggested retail price of $5.99.
 

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Maesa Group acquires European beauty brand

BY Antoinette Alexander

NEW YORK, PARIS and VIENNA — Maesa Group, a designer and manufacturer of private label and exclusive beauty products, has acquired European beauty brand P2 Cosmetics, which is found exclusively at DM, Germany’s largest drug store retailer.

P2 Cosmetics joins Maesa Group’s portfolio, which includes such brands as Flower for Walmart, Circa for Walgreens and Elle for Monoprix, further strengthening Maesa Group’s expertise and position in the exclusive beauty brand market.

Founded in 2004 as a division of Palmers Textil, an Austrian lingerie retailer, P2 Cosmetics has become a mainstay in the German beauty industry. Known for its extensive product portfolio, P2 Cosmetics products feature formulas available at an affordable entry price point, with an average retail price of €2.75 per product. Sold in 1,800 DM stores across Germany, with more than 350 SKUs, P2 Cosmetics products are manufactured in Germany and France, and are paraben free and fragrance free.

P2 Cosmetics will continue to operate out of Vienna, Austria under the brand’s current leadership team.

"P2 Cosmetics has a proven track record of bringing innovation to the cosmetic category," stated Gregory Mager, founder and CEO of Maesa Group. “This brand has piqued a strong interest for expansion in the US United States and Canada through an exclusive distribution model. I am excited for one of the most successful exclusive beauty brands in the world to join Maesa Group, and I look forward to continuing to grow the partnership with DM.”

Maesa Group’s total revenues are expected to reach $185 million in 2015, post-acquisition. Through this acquisition, Maesa Group is affirming a strong growth ambition for the next five years, with the goal to reach $350 million in revenue by 2020.
 

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