BEAUTY CARE

Gillette to sponsor Nascar event in line with ProGlide launch

BY Antoinette Alexander

BOSTON Gillette is sponsoring the Nascar Sprint Cup Series race at Pocono Raceway on June 6, which coincides with the official launch of the Gillette Fusion ProGlide shaving system.

All activities to promote the event, titled the Gillette Fusion ProGlide 500 Presented by Target, will be designed to support the new razor, which will also be available to consumers in stores on June 6.

“We are very excited about upcoming partnership with Pocono Raceway and Target,” stated Michelle Potorski, associate marketing director for Gillette North America. “The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide.”

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Tabs Group announces Unilever agreement for total store analytics service

BY Allison Cerra

SHELTON, Conn. A marketing research and consulting company announced the extension of its contract with Unilever.

Tabs Group — founded in 1998 by company president Kurt Jetta — said that its total store analytics service by will utilized by Unilever. Tabs Group said its service is a better way to conduct sales and marketing analytics in the consumer product and private equity industries.

The terms of the deal were not disclosed.

“We are pleased by the commitment Unilever has shown to Tabs Innovation.  We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” Jetta said. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”

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L’Oreal USA to acquire Essie

BY Antoinette Alexander

NEW YORK L’Oreal USA has signed an agreement to acquire the Essie cosmetics business, a move that will bolster L’Oreal’s share in the nail color and care market.

Financial terms of the deal were not disclosed. The acquisition is expected to be completed within 60 to 90 days, and is subject to customary U.S. and international regulatory approvals.

Essie Weingarten founded the Astoria, N.Y.-based company in 1981 and still serves as the company’s president today. The company offers a growing line of nail colors, treatments, accessories, spa products and lip glosses. Essie’s net sales through the last 12 months were $28 million.

“This strategic acquisition will enable L’Oreal to increase our share in the nail color and care market, which has seen significant growth year over year,” stated Frederic Roze, president and CEO of L’Oreal USA.

Weingarten and Max Sortino, CEO of Essie, will continue to play a pivotal role under a multi-year agreement. “It’s a perfect match,” stated Weingarten. “This acquisition presents a tremendous opportunity to allow the Essie brand to grow even stronger. With Max and me as part of the team, we will be able to provide our customers with a greater level of service as we take the brand to new heights.”

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