Gillette to sponsor Nascar event in line with ProGlide launch
BOSTON Gillette is sponsoring the Nascar Sprint Cup Series race at Pocono Raceway on June 6, which coincides with the official launch of the Gillette Fusion ProGlide shaving system.
All activities to promote the event, titled the Gillette Fusion ProGlide 500 Presented by Target, will be designed to support the new razor, which will also be available to consumers in stores on June 6.
“We are very excited about upcoming partnership with Pocono Raceway and Target,” stated Michelle Potorski, associate marketing director for Gillette North America. “The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide.”
Tabs Group announces Unilever agreement for total store analytics service
SHELTON, Conn. A marketing research and consulting company announced the extension of its contract with Unilever.
Tabs Group — founded in 1998 by company president Kurt Jetta — said that its total store analytics service by will utilized by Unilever. Tabs Group said its service is a better way to conduct sales and marketing analytics in the consumer product and private equity industries.
The terms of the deal were not disclosed.
“We are pleased by the commitment Unilever has shown to Tabs Innovation. We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” Jetta said. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”
P&G board members Lee, Snyderman retire
CINCINNATI Procter & Gamble has announced the retirement of Charles Lee and Ralph Snyderman from its board of directors.
Lee has been a director since 1994 and Snyderman has been a director since 1995. They both recently celebrated their 70th birthday.
Current director, Patricia Woertz, has been designated chair of P&G’s audit committee while the chair of P&G’s innovation and technology committee will be taken by current director, Scott Cook.
“Chuck and Ralph have served P&G’s board with distinction for more than 15 years. Their insights, counsel and leadership have been invaluable,” stated Bob McDonald, P&G’s chairman of the board, president and CEO. “We will miss them both but wish them continued success.”