Gillette to sponsor Nascar event in line with ProGlide launch
BOSTON Gillette is sponsoring the Nascar Sprint Cup Series race at Pocono Raceway on June 6, which coincides with the official launch of the Gillette Fusion ProGlide shaving system.
All activities to promote the event, titled the Gillette Fusion ProGlide 500 Presented by Target, will be designed to support the new razor, which will also be available to consumers in stores on June 6.
“We are very excited about upcoming partnership with Pocono Raceway and Target,” stated Michelle Potorski, associate marketing director for Gillette North America. “The race sponsorship provides the perfect opportunity to further enhance our efforts to inform consumers of the engineering advancements and breakthrough technology achieved with the Gillette Fusion ProGlide.”
Tabs Group announces Unilever agreement for total store analytics service
SHELTON, Conn. A marketing research and consulting company announced the extension of its contract with Unilever.
Tabs Group — founded in 1998 by company president Kurt Jetta — said that its total store analytics service by will utilized by Unilever. Tabs Group said its service is a better way to conduct sales and marketing analytics in the consumer product and private equity industries.
The terms of the deal were not disclosed.
“We are pleased by the commitment Unilever has shown to Tabs Innovation. We are excited to enhance our deliverables as we assist Unilever with its retail engagement,” Jetta said. “We are committed to assist Unilever in all matters related to advanced selling and retail support.”
Nivea to present Bikini Bash in Vegas
NEW YORK What happens in Vegas, stays in Vegas? Not this time. The third annual Bikini Bash, hosted by Cosmopolitan and presented by Nivea of Beiersdorf, will be held on May 24 at the Planet Hollywood Resort & Casino in Las Vegas.
Hundreds of women in bikinis will gather poolside to spell out the word “c-o-s-m-o” for North America’s largest swimsuit photo shoot. The aerial shot will ultimately run in the August 2010 issue of Cosmopolitan.
“Nivea is excited to continue its partnership with Cosmo to host the ultimate pool party with the excitement and sexiness of Las Vegas as our backdrop,” stated Nicolas Maurer, VP marketing for Beiersdorf. “Cosmopolitan covers the issues that are most important to young women and we join their mission to help women feel their most fearless and confident. The Cosmo Bikini Bash provides the perfect setting for Nivea to encourage women everywhere to adopt a healthy lifestyle including nutrition, fitness and skin care so they will feel their bikini best this summer.”
The event also will include:
- Gift bags include new Nivea Good-bye Cellulite fast acting serum and advanced formula gel cream
- Free limited edition designer bikinis from Nivea designed by Shay Todd (for the first 1,000 girls to arrive)
- Cosmopolitan booth, sponsored by Gillette Venus, where girls can upload their cover photo on Facebook using Step Logic technology