Gillette promotes new Clinical Clear Gel deodorant with ‘Pressure Points’ Web series
BOSTON — Procter & Gamble’s Gillette is promoting its new Clinical Clear Gel deodorant by partnering with the NFL, NFL.com and NFL Films to unveil “Pressure Points: Presented by Gillette Deodorant,” an eight-installment web series about three potential 2014 NFL Draft picks — defensive end Jadeveon Clowney, tight end Eric Ebron and quarterback Aaron Murray.
The road to the NFL requires rookies to keep their cool and perform at their best. With their spot in the Draft often coming down to their performance at the Combine, NFL hopefuls must give their all to secure a spot on Draft weekend. The Combine is a four-day showcase widely considered to be one of the “most challenging job interviews ever” that tests players’ physical and mental abilities in a pressure-packed environment. “Pressure Points” gives viewers an inside look at everything the players endure in preparation for the Combine; from the rigorous drills they must perform on the field to the mental toughness they must exhibit in team interviews and mental acuity tests.
“For most prospective players, the Combine will be their most important job interview,” stated Doug Sticksel, associate brand manager for Gillette Personal Care. “If these athletes count on Gillette Clinical Clear Gel to protect them during these physical and mental pressures, guys everywhere can be rest assured that this is will protect them during times when they are expected to perform at their best.”
The new Gillette Clinical Clear Gel deodorant is the first-ever clinical strength, clear gel antiperspirant and is designed to provide tough protection for the toughest sweat. Gillette Clinical Clear Gel is available in Cool Wave and Power Rush scents and goes on clear to provide 48-hour wetness and odor protection, the company stated. Clinical Clear Gel has a suggested retail price of $7.99.
“Pressure Points” will air on NFL.com/pressurepoints and at Gillette.com, with weekly installments posting each Wednesday through March 5. After a brief intermission following the NFL Combine, the miniseries will kick off again in the week leading up to the NFL Draft on May 8, with episodes airing each Wednesday through May 14.
New Speed Stick Gear brand teams up with racing rookie Cole Whitt
NEW YORK — Colgate-Palmolive is promoting its new Speed Stick Gear line of antiperspirants by partnering with Cole Whitt, American stock car driver and Rookie of the Year candidate in the 2014 Nascar Sprint Cup Series.
As part of this new partnership, Speed Stick Gear has become the primary sponsor of Whitt’s No. 26 car for Swan Racing during the 2014 Daytona 500.
In addition, Speed Stick Gear is currently filming a documentary series that will chronicle Whitt’s preparation and in-car experience leading up to this year’s Great American Race — the Daytona 500. Often regarded as the most important and prestigious race on the Nascar calendar, the Daytona 500 will take place on Feb. 23 and is televised nationwide.
"As a young, emerging competitor, Cole Whitt is about to embark on an experience that aligns perfectly with our brand story," stated Bill Van Da Graaf, VP and GM of U.S. Personal Care at Colgate-Palmolive. "We’re so excited to connect consumers with Speed Stick Gear by capturing and sharing Cole’s personal experience on the track."
Beginning in March, the documentary series featuring Whitt’s journey to the Daytona 500 will be available on the SpeedStick YouTube channel.
Speed Stick Gear is a new line of antiperspirants with drycore technology designed for advanced performance, keeping guys dry even in the most pulse-inducing conditions — like racing in the Daytona 500.
The new Speed Stick Gear is now available at mass retail and grocery stores nationwide.
Dove promotes Advanced Care Deodorant
ENGLEWOOD CLIFFS, N.J. — Unilever’s Dove is promoting its new Dove Advanced Care Deodorant by offering women a three-step PitiCure treatment at events in New York, Los Angeles and Miami on Feb. 13.
The new Dove Advanced Care Deodorant is formulated with NutriumMoisture, offering the brand’s best care, while also providing 48-hour odor and wetness protection. NutriumMoisture is a proprietary Dove formula comprised of ingredients to moisturize the skin. Using this new line of deodorants provides women with softer, smoother armpit skin in three days, according to the company.
Armpits are one of the most neglected body parts. Many women do not even think of their armpits as skin and, therefore, deprive them of the care and attention they give the rest of their bodies. Without even realizing it, women are damaging their underarms when shaving. In fact, only 64% of what is removed when shaving is hair, 36% is actually skin. As a result of shaving, skin loses 50% more moisture, which can lead to dryness and sensitivity, the company stated.
The Dove PitiCure — which easily can be performed at home — is a treatment that cleanses and helps care for armpit skin over time with the application of Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.
- Exfoliate – Use a gentle exfoliating cloth to cleanse underarms and draw out impurities;
- Rinse – Rinse the area with warm water and pat dry with a soft towel; and
- Care – Apply Dove Advanced Care Anti-Perspirant/Deodorant with NutriumMoisture.
During the PitiCure treatment events, women will also have the opportunity to showcase their confidence with a celebratory "arms up" pose in Valentine’s Day attire at a Dove®photo booth.
The new Dove Advanced Care comes in 11 scents and two different formulations to address individual skin care needs. The full line of products is available for purchase in food, drug and mass at a suggested retail price of $4.99.