Gillette names soccer star Lionel Messi as new global ambassador
BARCELONA, Spain — Procter & Gamble’s male grooming brand Gillette has tapped Lionel “Leo” Messi to be the new global face of its upcoming international soccer campaign.
Gillette also has become a partner of the Leo Messi Foundation to support its mission. Gillette’s partnership with Messi will launch the brand’s “Inner Steel” campaign.
According to Gillette, it defines “Inner Steel’ as the mental toughness, unshakable resolve and driving will to win. It’s an unfailing courage to go further to perform the best, which is at the heart of the brand’s history. Which is why, along with global ambassador Messi, Gillette is partnering on a local level with a portfolio of teams and players from around the world including; Joe Hart (England), Thomas Muller (Germany), “Oscar”, “Paulinho” and “Lucas” (Brazil), “Chicharito” (Mexico), “Falcao” (Colombia), Sergio “Kun” Aguero (Argentina), Juan Arango (Venezuela), Alexis Alejandro Sánchez “Alex Sánchez” (Chile), Shinji Kagawa (Japan), Ki Sung-Yueng (South Korea) and “Player of the Century” Pele (Brazil), as well as world national teams including Spain, Argentina, Brazil, Italy, Mexico, Venezuela and Chile.
To honor the “Inner Steel” displayed by men on and off the field for their team’s colors, Gillette is launching a new line of special edition Country Razors displaying national colors.
Crest 3D White unveils new Brilliance collection
CINCINNATI — Procter & Gamble’s Crest 3D White has introduced the new Crest 3D White Brilliance collection, which includes Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost.
New Crest 3D White Brilliance toothpaste contains an Illuminating complex to give teeth shine and luster after one use, the company stated. It utilizes micro-cleansing whiteners to polish away surface stains and reaches areas between teeth to clean with a gentle foaming action.
Designed to be used in conjunction with Crest 3D White Brilliance toothpaste, the Crest 3D White Brilliance Boost contains three times the amount of stain-lifting ingredient compared with Crest 3D White toothpastes to target surface stains from coffee, tea, wine and smoking. The booster’s whitening ingredient also adheres to the tooth’s surface while releasing stains. The formula is non-fluoride and can be used daily.
“The Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost mark innovative additions to the Crest 3D White collection that will provide our consumers with a smile that is dazzlingly white, brilliantly clean and amazingly fresh,” stated Rishi Dhingra, marketing director for Procter & Gamble. “Crest 3D White now offers even more ways to whiten and clean.”
The new Crest 3D White Brilliance toothpaste and Crest 3D White Brilliance Boost is available at Walmart and Target as of Feb. 1 for $5.99 each. They can be found in drug stores, mass retailers nationwide and on 3DWhite.com beginning March 2014.
L’Oréal Canada’s Javier San Juan named president of L’Oréal Latin America Hispanic Zone
MONTREAL — L’Oréal Canada’s Javier San Juan has been appointed president of Latin America Hispanic Zone and president of L’Oréal Mexico, the beauty company has announced.
Frank Kollmar will succeed San Juan as president of L’Oréal Canada. Kollmar was recently president of the Consumer Products Division in Canada. He began his career with L’Oréal Canada 15 years ago in the active cosmetics division. In 2003, he left to join the German subsidiary of the group, where he led an international career before returning to Canada in 2011.
The beauty company noted that San Juan is one of the great international managers of the L’Oréal Group, having held various positions in Spain, Russia, Romania and Argentina, before moving to Canada in 2006.
Under Javier San Juan’s leadership, many best practices were implemented, enabling the company to earn various awards, including Canada’s Top 100 Employers (2005 to 2014), Canada’s Best Diversity Employers (2009, 2010), Canada’s Top Family Friendly Employers (2008 to 2011), Montreal’s Top Employers (2006 to 2013), Canada’s Top Employers for Young People (2007, 2009 to 2013) and Top 50 Socially Responsible Corporations (2010 and 2011).