BEAUTY CARE

Gillette launches Fusion ad campaign promoting product value

BY Antoinette Alexander

BOSTON Gillette, which is part of the Procter & Gamble company, has launched a new Fusion advertising campaign that reinforces the value message for consumers.

The cornerstone of the campaign is the message that consumers can get the Gillette blades for as low as $1 a week. The claim is based on average national retail price and consumer consumption of refill cartridges.

The new Gillette Fusion television ad, featuring NASCAR star and Gillette Young Gun Carl Edwards, focuses on the performance of Gillette Fusion through shots of the razor and the sounds of revving engines. The ad asks, “In the world of high performance, what machine can you run for as low as $1 a week?”

According to P&G, in the United States, nearly 70 percent of men use a wet shaving system like Gillette Fusion. Overall in the United States, men?s blades and razors account for $2 billion in annual sales.

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FDA, CSI recall lots of acne ointments

BY Alaric DeArment

ROCKVILLE, Md. The Food and Drug Administration has ordered the recall of all lots of an anti-acne ointment after samples were found to contain Burkholderia cepacia bacteria.

The FDA and CSI USA announced the recall Thursday. It affects all lots of 1-ounce tubes of acne cream containing 10 percent benzoyl peroxide sold under several store brands, including Dollar General’s DG Maximum Strength Acne Medicated Gel, Kroger Acne Gel 10 Percent Benzoyl Peroxide Acne Medication and Walmart’s Equate: Medicated Acne Gel.

CSI has said the risk to healthy users of the cream is low, but people with skin injuries or suppressed immune systems could be at risk. So far, however, no complications have been reported.

The recall does not affect any other acne medications sold at Dollar General, Walmart or Kroger.

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Colomer relaunches Fanci-Full hair color line

BY Antoinette Alexander

NEW YORK Colomer USA has relaunched its Fanci-Full line of temporary hair color and has developed a new Web site.

The relaunch marks the first major update to the brand since its original debut in 1932.

The revamped line is a thicker, mess-proof formula that promises improved color results, added shine and enhanced hair volume. The new formula also has a fresh citrus fragrance. To give it a more modern look and feel, and to help it stand out among the sea of hair coloring boxes on the shelf, the 9-ounce bottle is dressed in a hot pink hue and features a custom cap.

Beginning in November, the company is promoting the relaunch with the tagline “Never Have a Gray Day,” and is targeting women aged 35 to 54. A new Web site is slated to launch later this week.

All six shades—Bashful Blond, Black Radiance (formerly Black Rage), Chocolate Kiss, Frivolous Fawn, Plush Brown and White Minx—are now hitting store shelves with a suggested retail price of $5.99.

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