BEAUTY CARE

Gillette to launch brand’s first body razor

BY Antoinette Alexander

CINCINNATI — Procter & Gamble’s Gillette brand is launching in February its first razor designed for male body shaving.

A recent study conducted by Gillette shows that 73% of U.S. men have shaved or trimmed some part of their body before, and 84% of men who currently shave at least one body part say they shave it year round. 
 
While body shaving is becoming more and more popular, men have largely been navigating without the proper tools, instead experiencing itchiness (50%), nicks and cuts (45%), and not being able to get a close shave (35%), according to Gillette. A close look at male grooming practices shows that difficulty in shaving below the neck often stems from that terrain being very different from the face and neck. While the growth of body shaving has been rapid, men have had limited options. Enter the Gillette Body razor.

The new Gillette Body Razor includes an engineered designed so guys can effortlessly shave below the neck. It has a rounded head cartridge, three lubricating bars, a non-slip grip, and forward-facing pivot head to help it glide comfortably over all body contours. Both system and disposable versions are available.

The Gillette Body Razor has a suggested retail price of $7.97. It will be available in retail stores beginning Feb. 14 and will be enhanced by its two complementary products — Gillette Body Non-Foaming Shave Gel and Gillette Body 2-in-1 Wash & Shave.

 

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P&G’s new Crest Be aims to offer ‘unexpected experience’

BY Antoinette Alexander

CINCINNATI — Procter & Gamble announced on Tuesday that it is launching a line of innovative, exciting flavors under a new brand that clearly is aiming to take some wind out of the sails of the upstart Hello brand.  

The new Crest Be line of toothpastes combines unexpected flavors — Mint Chocolate Trek, Vanilla Mint Spark and Lime Spearmint Zest — with cavity protection, cleaning, fresh breath and whitening benefits.

“Crest is always looking at trends to develop products that give consumers a unique yet effective experience,” stated Rishi Dhingra, marketing director for P&G. “Crest Be was developed out of the research and insights that consumers are looking for experiential purchases. The new toothpastes not only provide the foundational benefits needed for oral health, but also allow for an unexpected experience through flavors that offer personal expression.”

Crest Be Lime Spearmint Zest starts out with a fresh, juicy and fragrant taste and finishes with a touch of lingering coolness. The lime enhances and complements the spearmint flavor.

Crest Be Vanilla Mint Spark plays off of a favorite combination with two notes that blend well. The vanilla provides a contrast to the sharpness of the peppermint, and this toothpaste will leave a unique minty aftertaste that is cool and refreshing.

Crest Be Mint Chocolate Trek opens with a creamy cocoa flavor that provides an indulgent and decadent experience. The cocoa flavor evolves into a minty cool sensation and ends with a lingering fresh feeling.

The new Crest Be toothpastes will begin to be available the first week of February and will retail for $4.99 each.

 

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SheaMoisture to sponsor Korto Momolu collection at NY Fashion Week

BY Antoinette Alexander

AMITYVILLE, N.Y. — Hair and skin care brand SheaMoisture has announced that it is the official sponsor of the Korto Momolu Fall/Winter 2014 Collection at New York Fashion Week.

SheaMoisture brand ambassadors, celebrity makeup artist Jackie Gomez and celebrity hair stylist Diane C. Bailey, will create trend-setting runway looks for the show.

Momolu will debut her military-inspired "Urban Coup" collection at Fashion Week. The collection pays tribute to the increasing strength and precision of women’s wear in the fashion industry, and will present a parade of fresh cuts and silhouettes to compliment the modern woman’s lifestyle.

The show will preview SheaMoisture’s "A Better Way to Beautiful" cosmetics collection, which launches exclusively at Target stores this spring, with Gomez serving as brand ambassador and makeup artist. The makeup is shea butter-based with certified organic and natural ingredients, and features customizable palettes in two sizes. The paraben-free collection includes a CC cream, lip stain, lip gloss, wet/dry eye shadow, mineral blush and other offerings, with a range of on-trend vibrant, classic and nude shades that suit all skin tones.

Momolu’s show also will feature hair styled with SheaMoisture Hair Care.

"Fashion accentuates and enhances every woman’s inner beauty, which is a mission at SheaMoisture," said founder and CEO Richelieu Dennis. "Partnering with a community-minded, innovative designer like Korto is the perfect fit for our brand because she understands our vision for a better way to beautiful."

 

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