BEAUTY CARE

Gillette introduces five-blade razor for women

BY Antoinette Alexander

BOSTON Procter & Gamble’s Gillette brand announced on Thursday its biggest launch since the 2001 introduction of the original Venus—Venus Embrace.

The five-blade razor features a protective ribbon of moisture for a smoother, more comfortable shave. The curve-hugging blades individually adjust to stay in contact with the skin, even around tricky areas like knees and ankles.

The new razor also features a vibrant green and turquoise design with a Soft Grip gel that surrounds the entire handle to provide increase shave control when wet. It also includes a new ShowerPod with suction cup attachments for in-shower razor and blade storage.

The launch will be support by a marketing campaign that includes advertising that began airing in February. The new campaign, developed by BBDO Worldwide in New York, showcases the life of the “everyday” goddess. Television, print, radio and online executions show women expressing their inner “goddesses” in different ways and in diverse settings.

The new Venus Embrace shaving system, which includes the refillable razor, one cartridge and a ShowerPod, has a suggested retail price of $9.99 to $11.99. A package of four refill cartridges has a suggested retail price of $13.49 to $14.99.

Since 2001, more than 40 million women have used Venus products, according to Gillette.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Duane Reade partners to provide free mammograms

BY Antoinette Alexander

NEW YORK Duane Reade has teamed up with ethnic personal care company Namaste Labs, the Greater New York City Affiliate of Susan G. Komen for the Cure, and Outreach for Breast Health Foundation to provide free mammography services at a Duane Reade store in East Harlem, N.Y.

Under the initiative, which is in recognition of Black History Month, OBHF will have a mobile mammography van onsite at select Duane Reade locations to administer free screenings to any woman over 40 years old who has not been tested within the last year.

The effort kicked off Wednesday at 8:30 a.m. at the store located at 125th Street in East Harlem. Appointments are necessary and can be made by calling (800) 564-6868.

In addition, Duane Reade and Namaste will be in attendance to present a check to the Greater NYC Affiliate of Susan G. Komen in support of the Komen Community Challenge “Close the Gap!” initiative, which aims to provide all women with access to care that can prevent breast cancer and save lives.

The van will also be on-site at additional Duane Reade locations during the remainder of Black History Month and into the first week of March.

On Feb. 27, the van will be in the Bronx at the store on 1888 Westchester Avenue at White Plains Road.

On March 5, the van will be in Brooklyn Heights at 386 Fulton Street at the Fulton Mall.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?
BEAUTY CARE

Delicious Brands’ c.booth skin care to be found exclusively at Rite Aid

BY Antoinette Alexander

DALLAS, Texas Delicious Brands, a maker of body and skin care products, is looking to make a splash in 2008 with the launch of several new brands, including the c.booth derma skin care line to be sold exclusively at Rite Aid.

The c.booth derma skin care line is comprised of three sub-brands: derma 36 for mature skin, derma 24 for all skin types and derma 17 for problem skin. The numbers 36, 24 and 17 signify the number of ingredients in the product. The 14-SKU color-coded line will retail for under $20 each.

According to president and chief executive and industry veteran Colleen Booth-Rothschild, the line will be exclusively at Rite Aid for one year.

“We designed the package so it speaks to the consumer. Not a lot of the stores have beauty advisors and we wanted to communicate what [the product] does,” said Booth-Rothschild, who noted that, for the first time, her image will be on the brand.

To promote the new line, the company will doing in-store promotions such as sampling and advertising in the circulars at Rite Aid.

Additional product launches for 2008 include the Skin Below the Chin line of products for the body. The 15-SKU line will be priced for less than $10. Also new is On the Go, a line of portable and disposable personal care towelettes.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

POLLS

Which area of the industry do you think Amazon’s entry would shake up the most?