BEAUTY CARE

Gillette develops Sensitive Skin shave portfolio for men

BY Antoinette Alexander

NEW YORK — Procter & Gamble’s Gillette brand has announced the launch of the Sensitive Skin portfolio for men.

The portfolio includes:

  • ProGlide Silvertouch razor, featuring a silver handle and Gillette’s Fusion ProGlide platform;
  • New ProGlide Sensitive Shave Gel, featuring Gillette’s best razor glide (among aerosol gels), now for sensitive skin;
  • MACH3 Sensitive razor, with less feel of irritation, even on sensitive skin; and
  • Gillette Sensitive Disposables, featuring new artwork to communicate they are part of Gillette’s sensitive product portfolio.


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Mustela develops new sun care products for babies

BY Antoinette Alexander

NEW YORK — Mustela, a European skin care and stretch marks brand, recently introduced three products in a sun care range for babies.

The new Broad Spectrum SPF 50+ Mineral Sunscreen Lotion and Broad Spectrum SPF 50+ Mineral Sunscreen Stick are tested under the most recent FDA requirements for sunscreen and have both been awarded the Melanoma International Foundation’s Seal of Approval, the company stated.


Mustela’s formulations are 100% mineral, with naturally derived sunscreen filters titanium dioxide and zinc oxide.



Given that sunscreen application can be messy and even harder with a baby, the Broad Spectrum SPF 50+ Mineral Sunscreen Stick comes in an easy-to-use stick form. Ideal for travel, the stick can be taken anywhere for touch ups on those places where children tend to sweat or gain more sun exposure, such as the nose and cheeks, or for unexpected time spent outdoors.



For those times when a baby’s skin needs extra hydration and soothing, Mustela has developed the After Sun Hydrating Spray with jojoba oil and cupuacu butter.



The products launch in limited retail outlets in February and will be widely available in May.
 


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Ermis Labs names Hamacher Resource Group marketing and strategic agency of record

BY Michael Johnsen

CROWNSVILLE, Md. — Ermis Labs, manufacturer of high-performing skin care items, earlier this month announced Hamacher Resource Group will serve as the company’s marketing and strategic agency of record for the retail class of trade. 

“We understand that competing in a crowded marketplace — even when your product introduces a new innovation in the category — requires an extensive and dedicated marketing effort,” stated Brian McNamara, company principal at Ermis LABS. “HRG demonstrated how deeply they understand the health, beauty and wellness space, and how they could support our growth plan with their broad retail marketing experience," he said. “Having HRG extend our team’s efforts with their proprietary market intelligence, creativity and experience is going to help us execute more efficiently and effectively.”

HRG will be responsible for increasing awareness of the CoralActives brand portfolio through messaging, shelf placement, pharmacist engagement and go-to-market prioritization and strategies. The CoralActives products — including Retinol Exfoliating Cleanser, Penetrating Acne Serum Gel and a newly introduced line of medicinal soaps — fill a void in the acne and advanced skin care subcategory.

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