BEAUTY CARE

Gillette develops new men’s line

BY Antoinette Alexander

NEW YORK Gillette is expanding its portfolio with the launch of several men’s hair styling and personal care products.

To meet the needs of today’s men who want to look good but desire a simple and quick grooming routine, Gillette has developed a line of Gillette Styling products that will be available in February. The collection is comprised of six products including gels, hairspray and putties. 

Also launching in February are the newly formulated Gillette Series Shave Gels and new Gillette Fusion Gamer. The razor features the technology and performance of the 5-Blade Gillette Fusion shaving system but with a new look. The three new Gillette Series Shave Gels have been formulated with advanced lubricants. Extra Comfort enhances razor glide; Cool Cleansing cools the skin; and Moisturizing hydrates the skin while shaving.

There’s also the new Gillette Clinical Strength Ultra Comfort anti-perspirant and deodorant, which is currently available. 

Launching in May are two new Hydrating Body Washes. The new products include a Hydrator + Body Wash for Sensitive Skin and Hydra-Scrub + Body Wash, which uses power beads to help remove dry skin.

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Sephora seeks Times Square store opening

BY Antoinette Alexander

NEW YORK Beauty retailer Sephora is looking to open a flagship store in Times Square this summer, according to a local news report.

Sephora has signed on to open a 12,000-sq.-ft., three-level store at 5 Times Square, according to a report by GlobeSt.com, which serves the real estate industry. The space, which has an annual asking rent of $4.2 million, was vacant due to the bankruptcy of Times Square Brewery, its former tenant. 

The flagship location is expected to carry product lines not found in any other Sephora store. 

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Beautology Brands, Daisy Fuentes unveil ethnic hair care line

BY Antoinette Alexander

CHICAGO Hair care company Beautology Brands is expanding its portfolio with the addition of the new Daisy Fuentes Style Pro line, an ethnic hair care line developed in partnership with the Cuban-American model and actress.

“Daisy has and continues to play an integral role in every aspect of the brand from formulations to packaging to advertising. She has a wealth of knowledge to share from her years of hands-on experience with the world’s top beauty and fashion experts,” stated Stuart Straus, CEOand president of Beautology Brands, which he founded in 2006.

The new paraben and sulfate-free collection is comprised of nine SKUs, including Smooth & Straight Conditioner and Shampoo; Curls & Waves Shampoo, Conditioner and Mousse; Ultra Deep Conditioner; All Day Hair Spray; Straightening Blow Dry Flat Iron Finishing Spray; and High Shine Finishing Spray. Prices range between $7.99 and $9.99. 

In addition to the launch of the Daisy Fuentes Style Pro line, Beautology Brands is debuting in 2009 its Big Colour on the Charles Worthington London front. Big Colour has a dual benefit of volumizing plus color protection/enhancement. 

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