News

Gillette debuts first body razor

BY Antoinette Alexander

With “manscaping” on the rise, Procter & Gamble’s Gillette brand has created the new Gillette Body razor, the brand’s first razor designed for bodies.

(For the full report, including charts, click here.)

It features a rounded head designed for total body comfort, three lubricating strips and an anti-slip grip for greater control, even in the shower.

To complement the launch earlier this year, the brand developed a series of “How To Shave…” YouTube videos, arming men with step-by-step instructions, tips and tricks on how to properly and comfortably shave their chest, groin, armpits, back and head.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Clearing the way for body grooming

BY Antoinette Alexander

The men’s grooming segment has seen a bit of an upheaval, as more men opt to sport facial hair and increasingly take up body grooming.

(For the full report, including charts, click here.)

“Every era has an iconic look — a combination of fashion and grooming choices. Today’s look calls for body shaving,” said Francesco Tortora, Gillette global marketing director for Procter & Gamble, when unveiling a new Gillette YouTube video that shows the evolution of men’s style over the last century.

According to a recent study conducted by Gillette, body shaving is increasingly part of the routine of 44% of men globally who body groom.

While the trends in shave have no doubt had an impact on sales of more traditional razors, the movement has paved the way for manufacturers to target guys with new shavers designed specifically for body grooming.

And, as more guys sport facial hair, manufacturers also have grasped at opportunities to create specialized tools to help him maintain personal style and experiment with different facial hair styles.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
News

Sensory delivery becomes trendy

BY Michael Johnsen

Pharmavite’s VitaMelts brand has been a popular introduction to the category, with $9.4 million in sales, up 184.3%, for the 52 weeks ended June 15 across total U.S. multi-outlets, according to IRI. Products providing a sensory delivery — like VitaMelts and gummies — are trending up, said Tim Toll, EVP of sales at Pharmavite. “Gummy delivery sales are up 23% [compared with the previous year, and] fast-dissolving tablets are up 30% [compared with the previous year],” he said. “It all goes to taste and having fun while you eat it.”

(For the complete category review, including data, click here.)

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?