Gillette celebrates Super Bowl countdown with ticket giveaway promotion
BOSTON — With Super Bowl XLVIII only weeks away, Procter & Gamble’s Gillette has announced the chance for football fans to score last-minute tickets to The Big Game.
Gillette is asking fans to “Shave Paint Win” — shave, proudly paint their face in support of their team and then share their picture on Twitter for a chance to win tickets, travel and hotel accommodations for Super Bowl XLVIII on Feb. 2.
Also taking part in the promotion is linebacker Clay Matthews. Matthews will announce one winner each day via his personal Twitter handle, @ClayMatthews52.
Fans can look out for Gillette’s promotional tweet containing the hashtag #ShavePaintWin and retweet @Gillette with a photo of their best game-day face paint. Retweets must include @Gillette, the #ShavePaintWin hashtag and be clean shaven (for men) to be considered. One winner will be chosen each day until Jan. 23 and announced on Twitter the following day by Matthews. Fans may re-enter each day to increase their chances. Each winner will be chosen at random to receive two tickets to Super Bowl XLVIII, along with hotel accommodations and airfare.
All season long, Gillette has been providing experiences to help NFL fans get even closer to the game. Through the brand’s “Best a Fan Can Get Sweepstakes,” available through game pieces inside all specially marked Gillette Fusion ProGlide cartridge packs through Feb. 1, or while supplies last, one grand prize winner will receive a pair of season tickets to their favorite NFL Team — for life. Five winners also will receive an all-inclusive package for two to attend Super Bowl XLIX. Additional sweepstakes prizes include the ultimate at-home Super Bowl takeover, footballs autographed by Matthews, Visa gift cards, NFL Shop discounts and free Gillette products. Fans can also enter to win by requesting a game piece through the mail or entering the second-chance drawing at gillette.com/BestAFanCanGet.
Recording artist Carrie Underwood to be new face of Almay
NEW YORK — Revlon has tapped recording artist Carrie Underwood to join Almay as a global brand ambassador.
Underwood will represent the full range of Almay products, including the newest 2014 launches. She will appear in global, multimedia campaigns spanning television, print, in-store, digital and social platforms. Underwood’s first campaign will break this week.
“Carrie embraces Almay’s approach to beauty and products. Despite her enormous success, she is still a real girl from Oklahoma at the core and a self-professed makeup junkie who likes to try out new makeup looks in her spare time. Almay makes it easy to play with makeup and helps women look their most beautiful which is why we could not be more excited for her to join the brand,” Julia Goldin, global chief marketing officer for Revlon, said.
Estée Lauder announces executive promotions
NEW YORK — The Estée Lauder Cos. has announced the promotion of Chris Good to president, United Kingdom and Ireland, and Sandra Main to global brand president, La Mer.
Since 2012, Good has served as managing director, United Kingdom and Ireland, where he was responsible for overseeing the company’s business in its largest market outside the United States. Good has been with the company for more than 20 years, holding various senior level positions globally, including general manager of Russia and SVP, Central and Eastern Europe, Middle East, India and Africa. In his new role, Good will continue to report to Cedric Prouvé, group president, International, The Estée Lauder Cos.
Main has held the position of SVP, general manager, La Mer since 2009, leading the global growth of the brand. In her new role she will continue reporting to John Demsey, group president, Estée Lauder, MAC, Tom Ford Beauty, Prescriptives, Bobbi Brown, La Mer, Jo Malone, Smashbox, and Bumble and Bumble.
Main started at the company in 1995 as the Hong Kong brand manager for MAC. During her time with the brand, she held a number of senior positions and was a key contributor to the international growth of MAC. Main later assumed the position of SVP, Bobbi Brown International before joining the La Mer brand.
Both Good and Main are members of the company’s Executive Leadership Team.