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Gillette Body Razor teams up with athletes to help guys get ready for summer

BY Antoinette Alexander

BOSTON — Procter & Gamble’s Gillette Body has teamed up with three Body athlete ambassadors to help promote its new Gillette Body razor and share tips and tricks for achieving peak performance — internationally renowned skateboarder Ryan Sheckler, multiple world champion and Olympic gold medalist in beach volleyball Phil Dalhausser, and CrossFit champ Jason Khalipa.

In addition, consumers could have an opportunity to participate in an ultimate #BODYREADY personal training day with each athlete.

Sheckler, Dalhausser and Khalipa, in partnership with Gillette, are inviting guys to submit their top #BODYREADY tip for summer. Fans can post their best training, fitness or health tip using the #BODYREADY hashtag across Facebook, Twitter, and Instagram. For each athlete, a local consumer could then have the opportunity to participate in a personalized “day in the life” training experience and fitness and nutrition crash course with Sheckler, Dalhausser or Khalipa.

 “Gillette has applied more than 100 years of shaving expertise to design its first razor created for the male terrain,” stated Aaron Paas, Gillette North America brand manager. “And with shirtless season just around the corner, Gillette Body is a great finishing touch as men prep and get body ready for summer.”

Gillette Body razors are available at food, drug and mass merchandise stores in the United States for a suggested retail price of $7.99. Complementary products include Gillette Body Gel and Gillette Body Wash.

 

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Tale of the tape: UConn Husky player seen sporting KT Tape

BY Michael Johnsen

LINDON, Utah — There is no one who is saying KT Health’s KT Tape helped the UConn Huskies to an NCAA championship, but at least one of the players was seen sporting the product after the game, according to KT Health. KT Tape, the company’s flagship product, is used by professional and recreational athletes to prevent injury, reduce pain, promote recovery and maximize comfort.  

KT Tape is an elastic therapeutic tape used for treating sports injuries and a variety of other disorders that was made popular by Olympic athletes in 2012.

KT Tape may be building a success story akin to the origins of GlaxoSmithKline’s Breathe Right brand. In what has since become a case study in how to successfully obtain consumer impressions without breaking the bank, CNS, which owned Breathe Right at the time, placed the brand in the spotlight as several NFL players in 1995’s Super Bowl XXIX  wore the breathing aid during the game as a silent testimony to its efficacy. 

KT Tape is sold in more than 22,000 retail doors in the United States in sporting goods, food, drug and mass retail channels, as well as through clinicians, online retailers and the company’s own e-commerce site, KTTape.com, according to the company. 

 

 

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Survey: One-third of adults still believe vaccines may be linked to autism in children

BY Michael Johnsen

WASHINGTON — According to new survey data recently released by the National Consumers League, one-third of adult Americans still believe that vaccines may be linked to autism in children. According to the survey, 33% of parents of children under the age of 18 and 29% of all adults continue to believe “vaccinations can cause autism.” Scientific studies have clarified that use of vaccines is not linked to autism in children, the NCL noted. 

According to public health experts, the failure to vaccinate children has recently led to outbreaks of highly contagious, preventable and sometimes-deadly diseases, like whooping cough.

NCL’s survey of 1,756 U.S. adults, conducted online by Harris Poll in August and September, also found that 50% of parents are aware of the study that linked autism to childhood vaccinations, but only half of these parents are aware that the study has since been discredited and retracted.

While most Americans understand the benefits of vaccination, many still see it as an issue of individual choice. More than 4-in-5 (82%) adults agree that vaccinations help reduce health care costs, and 72% are concerned about the drop in vaccination rates in the United States. However, 60% say they respect the decision of parents when choosing whether or not to vaccinate their children.

Only two-in-five (39%) of parents surveyed describe themselves as being extremely or very knowledgeable about how vaccines work. But, among those, 35% also believe that vaccinations can cause autism.

A majority of adults (87%) and parents (81%) support mandatory vaccinations for school-aged children. As many as 76% of parents say that they think parents or guardians should have the final say about whether or not children should be vaccinated (vs. 64% of all adults).

 

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