BEAUTY CARE

Gillette to auction ‘beard ball trophies’ to raise funds for Movember

BY Antoinette Alexander

BOSTON — Baseball champions David Ortiz and Shane Victorino had their beards trimmed and shaved by Gillette on Nov. 4 to mark the end of the 2013 season. So what happened to those champion chops? Are they making their way down the drains of Gillette’s World Shave headquarters? Have they been flushed out into the Atlantic? No.

Every strand of the beards was saved. The shavings and the Gillette Fusion ProGlide razors that shaved each champion beard have been assembled into memorabilia in sports history – beard ball trophies – and they are up for auction on eBay, with 100% of the proceeds going directly to Movember.

Movember is a global men’s health charity that encourages men to grow their Mo (moustache) for the 30 days of November. Through the power of the moustache, funds and awareness are raised for men’s health to help combat prostate and testicular cancer.

The money raised by their champion chin hairs will add to the funds generated by Team Gillette, a lineup of celebrity Movember supporters, including Mo Sista Kate Upton as Captain. And on Dec. 1, Mo Bros across the country will share in the smoothness felt by Ortiz and Victorino as they shave off their Mo’s.

“We’ve never done anything like this,” stated Hooman Shahidi, senior brand manager for Gillette. “But their facial hair has been the symbol of the team since spring training and became part of baseball lore. We hope the shavings help raise awareness for important men’s health issues and find good homes with passionate fans.”

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Survey: Self-gifting a burgeoning trend, especially among men

BY Michael Johnsen

SARATOGA, Calif. — Men have become significant players participating in a self-gifting trend, according to a survey released Wednesday by Roku. When it comes to self-gifting, men are most likely to hide their gift (43% more likely than women), claim it’s from someone else (150% more likely) or even create an imaginary friend (118% more likely) rather than own up to the purchase, according to the survey conducted by Omnipulse on behalf of Roku. 

The National Retail Federation estimates that more than 50% of holiday shoppers plan to spend an average of nearly $130 on “self gifts."

Midwesterners lead the charge of self-gifting with 47% planning to self-gift vs. only 40% of those in the Northeast. Midwesterners are also 85% more likely to hide their self gift than Northeasterners. 

Self-gifters are even wrapping their gifts and waiting till the holidays to open those gifts. As many as 25% of Southerners choose to wait until the actual holiday to open their self gift vs. just 16% of Northeasterners. To further add to that holiday spirit, Southerners are 40% more likely to wrap their self gift than the more practical residents of the Northeast.

 

 

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?
BEAUTY CARE

Rite Aid celebrates launch of Eddie Funkhouser cosmetics line with red carpet event

BY Antoinette Alexander

NEW YORK — During a red carpet celebration Tuesday evening at its newly remodeled Wellness store in New York’s West Village neighborhood, Rite Aid unveiled and celebrated the exclusive launch of the Eddie Funkhouser beauty line at select Beauty Vision stores.

Funkhouser, a makeup artist and product development expert, was on hand to greet guests and provide makeovers. Funkhouser developed his eponymous cosmetic line, which is comprised of products for eyes and face, in an effort to blur the conventional lines drawn between mass and prestige.

Key highlights of the line include the soft-focus effect Luxlight collection and beauty bag must-have items like Quattro Variable Length Mascara, Luxlight Illuminator and Micromineral Foundation Powder.

To date, the collection is available in 10 Rite Aid locations. Prices range from about $8.49 to $15.

 The store is one of several in the chain of nearly 4,600 stores to test a newly revamped beauty section called Beauty Vision, which features a new look and feel and a wider range of products. Meanwhile, special store attendants called Beauty Vision advisers provide customers with information and advice on cosmetic products.

keyboard_arrow_downCOMMENTS

Leave a Reply

No comments found

TRENDING STORIES

Polls

Which area of the industry do you think Amazon's entry would shake up the most?