BEAUTY CARE

Giant Eagle locks down prices through the holidays

BY Michael Johnsen

PITTSBURGH — Giant Eagle on Thursday announced it will help families better manage their grocery budgets by locking low prices through the holidays on hundreds of the items customers purchase most. 

"Increases in commodity costs for corn, wheat and soybeans continue to contribute to rising food prices, and are compounded by additional factors, such as fluctuating energy costs and drought," stated Giant Eagle SVP marketing Lisa Henriksen. "Our Low Price Lock program will help Giant Eagle customers manage through this uncertainty during the holiday season, and make it easier to plan gatherings and budget-friendly meals with prices on many popular everyday and seasonal items locked or, in some cases, reduced."

The Low Price Lock item list includes a combination of national brands — such as Heinz, Jif and Pillsbury — alongside Giant Eagle brand products from many store departments, including meat, produce, deli, dairy, grocery, seafood, bakery, frozen and prepared foods, and health and beauty items. Even prices on flu shots and a popular cell phone have been locked through Jan. 2, 2013, the Steeltown grocer reported. 

To launch the program, "Price Lock Patrol" agents recently carried out price lock-downs on items inside Giant Eagle locations. Additionally, Giant Eagle is supporting the program with a full marketing campaign, including television, radio, newspaper, billboard, online and in-store advertising. Consumers can identify the more than 300 included items in-store by highly visible bright yellow and red signage and price tags bearing the Low Price Lock symbol, or by visiting GiantEagle.com/price-lock

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Goody to add new styles, designs to Luxe line for the holidays

BY Antoinette Alexander

ATLANTA — Hair accessories brand Goody is gearing up for the holidays with its Luxe line of hair accessories, which will feature new styles and designs for the holidays.

The Luxe collection is comprised of four styles: Vine, Deco, Antique and Starburst.  They range from classic to modern and capture the crisp, sleek lines of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations and the flourishing expressions of vines and blooms.

The collection features the StayPut Hold technology to create a lasting hold.

The Goody Luxe collection has a suggested retail price between $2.99 and $6.99.

 

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Clairol Natural Instincts taps celebrity chef Giada De Laurentiis as brand ambassador

BY Antoinette Alexander

TORONTO — Celebrity chef Giada De Laurentiis is partnering with Clairol Natural Instincts as the brand’s new celebrity ambassador.

In her first beauty partnership, the Food Network chef, cookbook author and lifestyle expert will show off her hair color in the brand’s newest campaign supporting the full line of at-home hair color products beginning in July.

 In her new role, De Laurentiis will be featured in all elements of the brand’s marketing campaign including TV and print advertising, in-store displays, public relations, as well as on digital properties.

"Giada is a great fit for Natural Instincts," said Brad Wadler, marketing director for hair color at Procter & Gamble. "Giada has a similar philosophy to our brand — a commitment to finding the perfect balance between indulgence on one hand, and less guilt on the other. Natural Instincts stands for these things; it gives women indulgent and radiant looking hair color and it includes antioxidants, aloe and vitamin."

Clairol color director Marie Robinson helped De Laurentiis choose Natural Instincts in Light Golden Brown (Toasted Almond, shade #12) to bring out her natural golden tones.

Natural Instincts is a demi-permanent hair color available in 32 shades. The system with ammonia-free color, antioxidants, aloe and vitamin is clinically proven less damaging, according to P&G. The product takes as little as 10 minutes to process, lasts through 28 shampoos and gently blends grays.

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