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Giant Eagle installs Promotional Display Optimization Solution

BY Michael Johnsen

CHICAGO Galleria Retail Technology Solutions on Tuesday announced that Giant Eagle has deployed its Promotional Display Optimization Solution in an effort to streamline and optimize its weekly promotion display planning initiatives.

“To guarantee a satisfying shopping experience, it’s imperative that the merchandising of our in-store displays reflect our weekly promotion plans and that inventories are optimized for each store’s unique demand,” stated Stephanie White, VP sales systems and operations, Giant Eagle. “With Galleria’s solution, we can quickly and easily generate high quality merchandise plans to ensure the right products are displayed at the right stores in the right quantities when customers want them. Because the solution is intuitive and easy to use, we were able to deploy it rapidly and begin achieving a return on investment immediately.”

According to Galleria, Giant Eagle is the only retailer to automate its promotional displays on this scale, which will enable the grocer to create customer-centric merchandise planograms on a store-by-store, weekly basis to ensure the products advertised in its weekly flyers are optimized on the shelf to meet demand. Upon completing a five-month initial implementation in 138 stores, the retailer has achieved significant sales gains all the while reducing end-of-promotion inventory. 

Giant Eagle continues to rollout the solution across its entire enterprise. 

Using Galleria’s automated application, Giant Eagle incorporates store-specific data to optimize end-cap displays, thus reducing out-of-stocks. The speed of the solution allows Giant Eagle to operate efficiently with the ability to produce more than 2,000 planograms per day. Further, the training program developed by Galleria enables team members to become fully fluent with the application very quickly. 

“We are extremely pleased with the immediate success of this project,” commented Kent Smith, senior consultant for Galleria. “Giant Eagle is truly an innovative, fast-paced retailer. The scalability of our merchandising application combined with Giant Eagle’s refined business processes enables Giant Eagle to execute successful, profitable promotions every week.”

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Rite Aid launches heart health guide

BY Michael Johnsen

CAMP HILL, Pa. Rite Aid on Monday partnered with the American Heart Association and its “Go Red for Women” campaign with the introduction of a “get heart smart” 12-page guide on heart health at its pharmacies nationwide and interactively through the retailer’s Web site through March 28.

 The pamphlet, developed in conjunction with the AHA experts, helps explain how to identify risks for heart disease; the numbers behind heart disease, including body mass index, cholesterol, blood pressure and blood sugar; how to differentiate symptoms of a stroke from a heart attack; and healthy lifestyle tips.

To further bolster the fight against heart disease, Rite Aid again is raising money for American Heart Association’s “Go Red for Women” campaign, which aims to debunk the myth that heart disease is a “man’s disease” and to reduce the risk of coronary heart disease and stroke in women by 25% by 2010.

Rite Aid associates nationwide will sell red dress pin-ups throughout February for donations of $1 or more. In return, customers will receive coupons for heart healthy products and other items. Customers who buy $30 worth of select heart-related products will receive a “Heart and Soul” T-shirt through Rite Aid’s Single Check Rebate program. Special heart-healthy displays also are in stores featuring products such as aspirin and fish oil that may boost heart health.

On Feb. 6, Rite Aid associates across the country will “Go Red for Women” and show their support for the program by wearing red and donating to the American Heart Association.

Rite Aid’s focus on heart health is part of its yearlong commitment to patient health and wellness. Each year Rite Aid offers free information, answers and guidance on health and wellness topics including diabetes, allergy awareness, skin care, oral health and weight management.

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HealthiNation to offer video catalog on Verizon Hub

BY Alaric DeArment

NEW YORK HealthiNation, a company that makes health and wellness videos, announced that it will offer its catalog on Verizon Hub.

HealthiNation said Verizon Hub provides users with a touch screen with on-demand access to services and information over a broadband connection.

“We are thrilled to have HealthiNation’s consumer-friendly health videos delivered to the home through the Verizon Hub,” HealthiNation president and CEO Raj Amin stated. “The home phone can now be an outlet for high-quality health information in kitchens across America.”

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