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Giant-Carlisle to donate to breast cancer groups

BY Alaric DeArment

CARLISLE, Pa. — Giant Food Stores is marking National Breast Cancer Awareness Month by donating more than $25,000 to organizations that address the disease, the Royal Ahold-owned supermarket chain said.

Giant, also known as Giant-Carlisle to distinguish it from Giant Food of Landover, Md., also owned by Ahold, said that for every pink reusable bag it sells, it will donate 5 cents to the Pennsylvania Breast Cancer Coalition, Susan G. Komen’s Maryland and West Virginia chapters and the Virginia Commonwealth University Massey Cancer Center. The floral department will donate 25 cents to the Susan G. Komen Foundation for the sale of each pink "awareness" and "hope & strength" bouquet.

"This deadly disease impacts 1-out-of-8 women in the United States, and we are proud to paint our stores pink to help raise awareness about breast cancer and preventable measures," Giant-Carlisle president Rick Herring said. "By donating 5 cents from the sale of each pink reusable bag this month, we are also proud to support local organizations in our community as they work to find a cure."

When customers buy select items from Proctor & Gamble, General Mills, Giant’s store brand and other participating vendors during the month, they will receive such rewards as a $10 prepaid Visa card or money off their grocery order, while Giant and the vendor will donate to a local breast cancer organization. Meanwhile, the chain will donate $1 for each person who shares a breast cancer-related story on Giant’s Facebook page, for a total of up to $5,000, while pharmacies will hand out breast self-examination brochures.

 


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Supervalu’s Sue Klug recipient of Bobbie O’Hare Award

BY Michael Johnsen

CHICAGO — Sue Klug, president of the Southern California division of Supervalu, was awarded the Bobbie O’Hare Award for outstanding service to the Network of Executive Women on Friday.

"Sue played an instrumental part in the founding, management and engagement of the Network’s Southern California region," noted former NEW regional chair Bobbie O’Hare, VP sales development for JOH, who helped establish the network’s regional groups. "She is a servant leader, an individual that leads a large retail business but also gets in the trenches to get work done." O’Hare presented the award at the NEW Leadership Summit last month in Orlando, Fla.

"[Sue] is a role model to all of us — and to virtually all who know her," Klug’s fellow NEW Southern California committee members wrote in nominating her.

Klug was "absolutely critical ensuring NEW Southern California’s growth," added NEW regional chair Maria Edelson, president of sales and capability development. "Sue’s tenacity and deep belief in NEW’s mission are key reasons NEW Southern California is the vibrant and successful region is it today."

The Northern California leadership team also was honored as the network’s "Best of the Best" regional committee for 2011. NEW Northern California is led by co-chairs Lori Procter of Procter & Gamble and Erica Swanson of Slalom Consulting.

"Northern California has truly demonstrated outstanding performance over time across every metric," Edelson said. "They are a role model for other regions. These volunteers have always been willing to share their time for reapplication in other regions. We look for even more great things from them in the future."

More than 700 consumer products and retail executives attended the network’s 10th anniversary NEW Leadership Summit in Orlando, Fla.

For more information on CPG retail diversity, visit NEWonline.org/TimeMachine.

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Clearasil using Facebook to find consumer brand ambassadors

BY Antoinette Alexander

PARSIPPANY, N.J. — Reckitt Benckiser’s Clearasil skin care brand has launched a Facebook search for consumer brand ambassadors.

The campaign, geared toward the young adult demographic who are influencers and trend-setters among their peer group, aims to find three “Clearasil All Access Agents.” These “Agents” will sample new product launches before they are on the shelf, attend exclusive events on behalf of the brand, and share their experiences over the next year through weekly posts and updates on Clearasil digital platforms, including Facebook and YouTube. In addition, the brand is awarding $5,000.

To enter, consumers will submit a form that asks questions about consumers’ interests and what type of a role social media plays in their lives. The contest will be housed on a dedicated Facebook tab within the brand page and winners will be announced Nov. 30.

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