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A ‘Giant’ becomes the face of New Leaf

BY Allison Cerra

OLD TAPPAN, N.J. New Leaf introduced New York Giants wide receiver Steve Smith as its new spokesman, marking the company’s first celebrity endorsement.

Smith inked the multiseason endorsement agreement with New Leaf, the maker of iced tea and lemonade beverages, on Nov. 1. He was introduced to New Leaf at a promotional signing appearance in 2009.

“I have been a life-long fan of iced tea. When I go out to dinner, or I am just hanging around the house, it’s my go-to beverage. When I tried New Leaf iced tea last year, I was hooked immediately. Recently, I had the opportunity to try their line of lemonades and am now a big fan of them as well. I am feel humbled and excited to endorse a product that I not only believe in, but use in my daily life,” Smith said.

New Leaf Brands are available in 11 unique tea flavors sweetened with 100% organic cane sugar, four lemonades made with 6% to 10% real fruit juice and sweetened with 100% organic cane sugar, and two diet iced teas sweetened with Splenda.

“Steve Smith is exactly the type of athlete we want endorsing New Leaf. He excels on the field and is relatable off the field,” said New Leaf CEO Eric Skae.

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Skinny Water hits Big Y shelves

BY Allison Cerra

BALA CYNWYD, Pa. A zero-calorie enhanced water brand will be available at 55 Big Y Foods in Massachusetts and Connecticut this month.

Skinny Water currently is available at Safeway stores nationwide. The addition of Big Y increased the total retail store count to 7,079 stores nationwide, up from approximately 4,200 retail outlets at year’s end 2009.

The Skinny Water lineup features nine great-tasting flavors, containing key electrolytes, antioxidants and vitamins, and has zero calories, sugar and sodium, and no preservatives, with all-natural colors and flavors, according to the company.

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‘Tis the season to save on P&G items

BY Allison Cerra

CINCINNATI Procter & Gamble on Monday announced that it is adding in-pack coupons from various brands into specially marked products.

With more consumers looking for more bang for their buck this holiday season, P&G said its in-pack coupons can help consumers save on their holiday purchases. By buying such favorite brands as Crest 3D Whitestrips, Duracell, Gain and Mr. Clean through December, consumers can find big savings on other P&G brands. With 12 brands currently available with coupons found inside, savings can add up to $180 when combined, the company said.

In related news, P&G also is mailing special booklets to select savvy shoppers who have subscribed to P&G mailing programs.

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