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Gevalia unveils new iced coffee beverage

BY Ryan Chavis

NORTHFIELD, Ill. — Gevalia, a coffee brand from Kraft Foods, introduced Gevalia Iced Coffee with Almond Milk. The ready-to-drink iced beverage contains 6 grams of protein for every 8-oz. serving. The brand said the purchasing habits of busy consumers indicated a trend around such products as iced coffee, almond milk and protein. 
 
"Coffee lovers have always been able to count on Gevalia for a rich, never bitter cup of hot coffee, but we know they're now searching for iced coffee options in the premium space as well," said Tracy Sinclair, director at Gevalia. "Gevalia Iced Coffee with Almond Milk has six grams of protein per eight fluid ounce serving and, when combined with creamy almond milk and a touch of sweetness, allows today's busy, on-the-go coffee drinker to enjoy a delicious treat they can feel good about, too."
 
Gevalia Iced Coffee with Almond Milk is available in three flavor profiles: mocha, vanilla and caramel. Consumers can choose from a single-serve, 11.1-oz package or 33.8-oz. multi-serve container. The suggested retail price is $2.19 for the single-serve option and $4.99 for the multi-serve package. 
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Beverage industry vet promotes ‘perfect pH’ with latest product

BY Ryan Chavis

LOS ANGELES — Beverage industry veteran Lance Collins will partner with award-winning songwriter Lukasz Gottwald, also known as Dr. Luke, to launch Core Natural Water. 
 
Collins, a founder of such brands as Fuze and Nos Energy, is known for his ability to successfully launch new beverage products. Dr. Luke makes his official foray into the world of beverage entrepreneurship with the collaboration. Dr. Luke is credited for crafting hit songs for such artists as Kelly Clarkson, Britney Spears and Katy Perry. 
 
According to Collins, the body’s ability to affectively absorb vitamins and minerals falls within the range of 7.35 and 7.45. Core Natural provides to consumers the “perfect pH” of 7.4. “Since water accounts for up to 75% of the body, it’s easy to see why the water we drink greatly impacts the pH of the body,” Collins said. 
 
The bottle’s ergonomic design was brought to life by Flood Creative agency. The beverage is available in 30-oz and 20-oz sizes. 
 
“This is an exciting time for Core Natural Water as we develop strategic distribution partnerships, expand into upscale markets, and connect with influencers who are seeking the next generation of premium water,” Collins added. 
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Twix calls on Lachey to help consumers pick sides

BY Ryan Chavis

HACKETTSTOWN, N.J. — Are you team Left or team Right? It’s a question that Mars Chocolate North America is posing to consumers and they’ve tapped recording artist and television personality Nick Lachey to weigh in.
 
Lachey will represent the company’s Peanut Butter Left Twix (creamy peanut butter and crunchy cookie inside), as well as Peanut Butter Right Twix (smooth peanut butter and a crunchy cookie inside.)  
 
"Nick Lachey perfectly represents rich and creamy Peanut Butter Left Twix, with his rich array of talents and clear preference for Left Twix,” said Kerry Cavanaugh, brand director. "Just as our new ads make it clear the 'difference' between Peanut Butter Left and Right Twix, the partnership with Nick further clears up any confusion and helps fans finally know which side to pick of Peanut Butter Twix.”
 
The print and digital assets for Mars’ campaign were created by the agency BBDO New York. The brand also is encouraging consumers to take to social media to declare their preference using #LeftTwix or #RightTwix. 
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