BEAUTY CARE

German company releases details of Playboy men’s fragrance bottle design

BY Antoinette Alexander

DUSSELDORF, Germany Gerresheimer, a company that supplies specialty products made of glass and plastic, has introduced the details of the new men’s fragrance bottle for the Playboy brand.

In February, Coty Inc. announced that it had entered into a license agreement with Playboy Enterprises to develop the new, global men’s fragrance line under the Playboy brand name.

The new fragrance is scheduled for global distribution beginning fall 2008 with initial plans to launch in Europe, North America, Latin America and Asia.

According to Gerresheimer, the flat, clear bottle with its subtle elixir embodies discretion. There is not a word on its front or even the product name. Instead, a broad sleeve strip encircles the greater part of the body.

The eye is then drawn to the Playboy trademark symbol, the bunny with the dapper bowtie, located on the lower right of the bottle.

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Celeb stylist, Kate Hudson collaborate on WildAid hair care line

BY Antoinette Alexander

LOS ANGELES Celebrity hairstylist David Babaii and actress Kate Hudson have announced the launch of retail partnerships with select Target, CVS and Duane Reade stores for the David Babaii for WildAid hair care line beginning this fall.

International distribution of the eco-friendly line is slated for 2009.

“We are thrilled to work with Target, CVS and Duane Reade since they provide consumers with an opportunity to buy professional grade products at cost effective prices,” Babaii said.

As previously reported by Drug Store News, Hudson and Babaii teamed up to develop the hair care line, and a percentage of the revenue benefits the global wildlife conservation organization WildAid.

WildAid works with governments and communities of the world to reverse the devastation to the planet’s wildlife. Their mission is to end the illegal wildlife trade and allow threatened species to recover to safe levels. The non-profit organization is based in San Francisco with representation in China, India, Galapagos, London and New York.

Made with a blend of natural ingredients, the products are free of sulfates, parabens, animal products and animal testing.

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Philips Norelco asks men to sport moustaches for prostate cancer awareness

BY Antoinette Alexander

STAMFORD, Conn. Philips Norelco is teaming up with charitable organization Movember to raise awareness for prostate cancer, a disease that affects 1-in-6 men.

Movember is a global charity event that invites men to grow moustaches for the month of November. The moustache serves as the “hairy ribbon” and the vehicle by which participants in Movember raise funds and awareness for men’s health, specifically prostate cancer.

“How men wear facial hair is an indication of their personal style, and Philips Norelco makes products for every look,” Jacopo D’Alessandris, senior director of customer marketing for Philips Norelco said. “We’re excited to partner with an organization like Movember that encourages men to have fun with their style while helping an important cause.”

Participants are asked to start the month of November clean-shaven. Throughout the month, men can grow their moustaches and groom and style them to reflect their individual personalities. The moustache then becomes the catalyst to discuss men’s health issues with friends, family and co-workers, according to the company.

The “Mo’-vement” concludes at gala parties nationwide—in New York, Los Angeles, San Francisco, Aspen, Chicago and San Diego—where men will shave off their moustaches in celebration of Movember.

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