BEAUTY CARE

Geodeo natural deodorant expands to additional Whole Foods Market stores

BY Antoinette Alexander

POMPANO BEACH, Fla.  — Whole Foods Market stores in four new regions now carry Geodeo Natural Deodorant Plus, a natural deodorant that is designed to help fight daily buildup of impurities with its detox complex.  

The deodorant is currently available in Florida and select Northeast, Midwest and Rocky Mountain Whole Foods stores. Shoppers in the Southwest and North Atlantic regions will see Geodeo on shelves in all stores as early as May. Pacific Northwest and Northern California regions will see a gradual roll out in the coming months. This growth makes the natural deodorant available in 8-out-of-11 Whole Foods Market regions.
 
Geodeo uses volcanic minerals and Icelandic algae to fight impurities found in the body. When applied to the underarm, the ingredients purify pores and fight daily buildup of environmental contaminants, such as harmful toxins and aluminum.
  
Geodeo glides on clear to provide 24 hours of protection without aluminum, parabens and silicone. It is available in three varieties — Island, Ocean and Unscented — and retails for $5.99.
 

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New Cosmetic Promotions sampling program to tap ethnic buying power

BY Antoinette Alexander

WINTER PARK, Fla. — Cosmetic Promotions has announced a new sampling program for manufacturers targeting Hispanic and African-American consumers.

Citing a recent study by the Selig Center, Cosmetic Promotions stated that the African-American buying power topped $1.04 trillion last year and is growing faster than all other population segments combined since 2000. And Nielsen reported that Hispanic buying power, likewise, has topped $1 trillion annually and is expected to grow another 50% by 2017.

Over the next five years, Hispanics will account for 60% of U.S. population growth, and the number of Latino households earning more than $50,000 will double. Hispanics also are boosting the youth population; according to census data, more than 60% of all U.S. Hispanics are under the age of 35 years. With the largely Caucasian baby boomer generation poised to retire, the young Latino workforce takes on added importance. Therefore, it’s more important than ever to target-market to these demographics, according to Cosmetic Promotions.

Cosmetic Promotions has found that offering free samples at community and cultural events is a great way to improve sales and “bounce” consumers back to certain stores in their area, the company stated. Some 89% of all first-time purchases are the result of a trial. 

For less than 28 cents per sample, Cosmetic Promotions has stated that it is currently offering manufacturers the opportunity to join in 10 upcoming events (five Hispanic and five African-American) and distribute up to 20,000 samples.  Samples are collated into themed bags and distributed person to person at such events as the 21st Annual Capital Jazz Festival in Maryland, the Odunde African American Festival in Philadelphia, the San Juan Bautista Hispanic Heritage Parade and Festival in Camden, N.J., and the National Puerto Rican Day Parade in New York City. In addition to the direct sampling, manufacturers’ logos will be seen by more than 1 million people at these events.

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Hamacher Resource Group sponsors independent pharmacy workshop for HBW manufacturers

BY Alaric DeArment

WAUKESHA, Wis. — Manufacturers of health, beauty and wellness products can learn how to grow their sales at a one-day workshop offered by Hamacher Resource Group, the company said Wednesday.

Hamacher announced that it would offer the workshop, How to Grow Sales Within Independent Pharmacy, at its Waukesha, Wis., headquarters on May 9, lead by VP and owners group member Dave Wendland.

"Our deep experience with independent pharmacies and objective viewpoint in the HBW space allows us to offer a unique view into the channel," Wendland said. "Any HBW brand that is unfamiliar with independents should attend to learn inside information that will save them significant time, money and resources."

The workshop will include information from HRG’s recent research report, Independent Pharmacy: Who, What and Why? which received sponsorship from the Healthcare Distribution Management Association and includes information collected from independent pharmacists and independent pharmacy shoppers, as well as sales data.

More information about the workshop is available here.

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