Genomma Lab relaunches Ma Evans
MEXICO CITY Mexican OTC and personal-care company Genomma Lab has relaunched the personal hair-care product line Ma Evans, which it acquired during the fourth quarter of 2007.
The product launch contains five SKUs in the anti-hair loss shampoo, anti-hair loss treatment and hair gel categories.
According to Genomma Lab, it acquired the Ma Evans brand due to its high level of brand recognition in the shampoo and anti-hair loss treatment categories. With this launch, Genomma Lab reinforces its presence in the hair-care category, in which it currently participates under the anti-dandruff shampoo brand Medicasp.
The product launch was realized through a mass media campaign under the brand name “Ma Evans Evolution.”
Dial Corp. moves headquarters to Scottsdale
SCOTTSDALE, Ariz. The Dial Corporation, a company of Henkel AG & Co. KGaA, has announced the move into Dial’s new North American Consumer Products headquarters here.
“This building will provide us an exciting and innovative environment where our employees will thrive and flourish, and it is the first time our R&D and administrative offices will be under one roof. The highly creative building design will inspire collaboration and innovation between our scientists and businesses,” said Brad Casper, Dial president and chief executive officer.
Dial’s new 350,000-square-foot facility will span 4.75 acres with four levels, and three underground parking levels. Dial expects to meet Leadership in Energy and Environmental Design Certification for its sustainable building elements sometime in 2009.
Dial’s brands include Dial soaps and Right Guard antiperspirants/deodorants.
Sally Hansen to launch hair removal products for body, face in 2009
NEW YORK Coty Inc.’s Sally Hansen brand is launching three new hair remover products for 2009.
Available in March will be the new Naturally Bare Creme Hair Remover for Body, Naturally Bare Waxing Strips for Faces & Little Spaces, and Sensitive Skin Spray-On Shower-Off Hair Remover.
The Naturally Bare Creme Hair Remover for Body is a patented micro-bead formula with Moisture-Lift Jojoba Beads that “prop up” hair so the remover works deeply for greater results. The formula includes honey, chamomile, lemon and soy. The price is $8.
To remove hair from little places like toes, knuckles, belly and facial areas, there’s the new Naturally Bare Waxing Strips for Faces & Little Spaces. The water-rinseable wax strips are pre-cut and pre-sized and are made on naturally derived PLA film. The price is $6.
The Sensitive Skin Spray-On Shower-Off Hair Remover works to remove hair in as little as three minutes by spraying, waiting and rinsing away. The product has a 360-degree spray to reach those hard-to-reach-places. The formula is made with lavender, vitamin E, aloe and botanical extracts for sensitive skin and features a hair growth inhibitor to help reduce the appearance of growth over time. The price is $8.