Genomma Lab relaunches Ma Evans
MEXICO CITY Mexican OTC and personal-care company Genomma Lab has relaunched the personal hair-care product line Ma Evans, which it acquired during the fourth quarter of 2007.
The product launch contains five SKUs in the anti-hair loss shampoo, anti-hair loss treatment and hair gel categories.
According to Genomma Lab, it acquired the Ma Evans brand due to its high level of brand recognition in the shampoo and anti-hair loss treatment categories. With this launch, Genomma Lab reinforces its presence in the hair-care category, in which it currently participates under the anti-dandruff shampoo brand Medicasp.
The product launch was realized through a mass media campaign under the brand name “Ma Evans Evolution.”
L’Oreal signs actress Elizabeth Banks as celebrity spokeswoman
NEW YORK L’Oreal Paris has signed actress Elizabeth Banks as a new spokesperson for the company and its brands. Banks will be featured in new print and television advertisement in the United States in February.
“We are thrilled to welcome the beautiful and talented actress Elizabeth Banks to our L’Oreal Paris family of spokespeople,” said Karen Fondu, president of the L’Oreal Paris division of L’Oreal USA. “[Banks] is the newest addition to an amazing line up of exceptional women who all embody the values of L’Oreal. [Banks]’s talent and beauty is matched by her intelligence and approachability. She has a natural charm and an incredible ability to captivate an audience.”
Banks can currently be seen as First Lady Laura Bush opposite Josh Brolin (as George W. Bush) in Oliver Stone’s “W” and can also be seen starring opposite Seth Rogan in Kevin Smith’s “Zack and Miri Make a Porno.” For early 2009, Banks will star in “Uninvited” and “Lovely Still.”
On the small screen, Banks has a recurring role as Dr. Kim Porter on NBC’s hit television series “Scrubs.”
Dial Corp. moves headquarters to Scottsdale
SCOTTSDALE, Ariz. The Dial Corporation, a company of Henkel AG & Co. KGaA, has announced the move into Dial’s new North American Consumer Products headquarters here.
“This building will provide us an exciting and innovative environment where our employees will thrive and flourish, and it is the first time our R&D and administrative offices will be under one roof. The highly creative building design will inspire collaboration and innovation between our scientists and businesses,” said Brad Casper, Dial president and chief executive officer.
Dial’s new 350,000-square-foot facility will span 4.75 acres with four levels, and three underground parking levels. Dial expects to meet Leadership in Energy and Environmental Design Certification for its sustainable building elements sometime in 2009.
Dial’s brands include Dial soaps and Right Guard antiperspirants/deodorants.