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Genius by Glutino enters U.S., Canada markets

BY Allison Cerra

LAWRENCE, Mass. — Glutino has teamed up with U.K.-based brand Genius Gluten-Free to bring a popular gluten-free bread to the United States and Canada.

Genius by Glutino provides a wholesome gluten-free bread option to those that are on a gluten-free diet and. The bread is available in white and multigrain sandwich bread varieties and does not contain artificial colors, flavors or preservatives.

Both varieties of Genius by Glutino will be available in freezer aisles nationwide at a suggested retail price of $5.49.

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Jarritos launches ‘We’re Not From Here’ campaign

BY Allison Cerra

NEW YORK — A Mexican soft drink is looking to reach new consumers.

Jarritos, a brand that has been around since 1950 and has been in the U.S. market for about 20 years, recently kicked off its new “We’re Not From Here” campaign. As part of its marketing efforts, the brand now touts a new website that features mural art and interactive elements (i.e., bottles that "clink"). The new campaign was developed by Austin, Texas-based agency GSD&M.

“Jarritos is a very nostalgic and energetic brand and because of this, we chose to explore unexpected marketing efforts to create a more engaging experience,” GSD&M president and CEO Duff Stewart said.

Jarritos are made with 100% natural sugar and come in a variety of flavors, and can be purchased at various major and independent grocery stores.

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Perdue gets ‘smart’ about chicken

BY Allison Cerra

SALISBURY, Md. — Perdue has introduced its new frozen food line that consists of grilled, lightly breaded and roasted chicken products.

Perdue said that its Simply Smart line features whole cuts of chicken breast and is made with real, simple and recognizable ingredients, such as sea salt, unbleached wheat flour, cracked black pepper and olive oil, the company said. Each product also touts at least 40% fewer calories, at least 50% less fat and at least 25% more protein than the USDA standard for breaded fried boneless chicken.

"Through outside research and focus groups we learned that consumers are looking for minimally processed, natural ingredients with no preservatives, and they want to know where their food is coming from," said Tom Mertensotto, VP ready-to-eat marketing/ new ventures. "Our Simply Smart product line gives consumers the transparency they are looking for along with a healthier frozen food option that still tastes great."

Perdue Simply Smart now is available for a suggested retail price of $9.49 for each item in the line: original roasted chicken chunks (22-oz. bag); original grilled chicken strips (22-oz. bag); lightly breaded chicken chunks (24-oz. bag); lightly breaded chicken strips (24-oz. bag) and lightly breaded chicken filets (24-oz. bag).

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