HEALTH

Genexa launches line of organic, non-GMO homeopathic solutions

BY Michael Johnsen

LOS ANGELES – Genexa on Tuesday introduced a line of medicines certified organic by the U.S. Department of Agriculture and Non-GMO Project verified, meaning they do not contain any genetically modified ingredients.

“We are extremely proud of our organic and non-GMO certifications – the seals are prominently featured on all our products and website for easy label reading and patient education,” stated David Johnson, CEO Genexa. “Our quality standards are among the highest in the over-the-counter medicine industry. It’s important to us that our retail customers feel confident in the products and know they can trust they are purchasing medicines free from unhealthy fillers and toxins and simply focus on healing.”

Genexa's homeopathic launches with 11 formulations to treat everyday health issues, including: flu, cold, allergies, stress, pain, leg cramps, sleeplessness and jet lag. The line specially formulated for children includes treatments for cold, allergy and calming.

The company is a certified B Corporation and donates a portion of profits to organizations focused on children's health through its Spread the Health initiative.

Genexa products are available at Jet.com, Flight001.com, Erewhon Natural Foods, Amazon.com, Genexahealth.com and select regional and national natural food retailers, healthcare practitioner offices and pharmacies.

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CRN establishes VMS product registry

BY Michael Johnsen

WASHINGTON — The Council for Responsible Nutrition on Tuesday announced it has retained UL, a global independent safety science company, to develop and administer the dietary supplement product registry that CRN says “will help create a fuller picture about the dietary supplement industry for industry regulators and serve retailers as a one-stop shop to help compare product labels.”

“We spoke with a number of very capable companies for this important project, but UL best fit the bill because of its broad knowledge of the supplement industry, its technical prowess and its brand recognition for consumer safety," stated Steve Mister, president and CEO CRN. Mister noted that UL is already well known by the dietary supplement industry and trusted by retailers who use the company’s Prospector database, a service that provides manufacturers with technical data and safety information about the materials and ingredients used in consumer and industrial products.

“We were also impressed with UL’s flexibility in accommodating the range of data fields we want to include that address the important quality discussions taking place within the industry," Mister said. "We are confident that the dietary supplement product registry will provide a viable, adaptable product registry that will serve regulators, retailers, manufacturers and ultimately consumers, over time.”

The online product registry will include full label information for dietary supplements and be accessible via the web. The agreement between CRN and UL calls for the registry to go into an immediate development stage with beta testing to occur this summer and is expected to be up and running by the end of the year.

Over the next few months, about a half dozen companies — ranging from small companies with only a few products to large companies  — will input their labels to a beta version of the database and provide feedback on the process and suggestions for improvements.

CRN member companies will be required as a condition of membership to input all their product labels into the product registry by July 2017, and all dietary supplement companies will be strongly encouraged to do the same.

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Truth Initiative launches summertime anti-smoking road show

BY Michael Johnsen

 

WASHINGTON – A crew of truth "tour riders" are hitting the road to connect with more than one million young people on the Vans Warped Tour and inspire them to be the generation that ends tobacco use for good. Truth is one of the nation's longest running and most successful youth smoking prevention campaigns.

"For 16 years we've had the truth tour help us bring our brand to life," said Eric Asche, chief marketing officer at Truth Initiative, the organization that funds and directs the truth campaign. "Our tour riders are aspirational people who create experiences that live beyond the concert; they embody this generation and inspire others to end smoking in a relatable and more importantly real way."

The riders will arm youth with facts about tobacco and inspire them to use their creativity and social influence to become a generation of tobacco "finishers."

Teen cigarette smoking rates are down to a historic low of 7%, compared to 23% in 2000. But more progress needs to be made as use of other tobacco products like e-cigarettes and hookah continues to rise. Truth created the "Finish It" campaign to empower teens to make their generation the one that ends smoking by giving them the facts about tobacco, sharing progress in the fight against the smoking epidemic and empowering teens to use their creativity to make the fight against Big Tobacco their own.

Since August 2014, the campaign has generated more than 445 million interactions.

"I used to be a smoker until I learned what it was doing to my body," said Alex Heberlein, a truth tour rider from Liberty, Ill. "My own experience drove me to apply to be a truth rider and while on the truth tour this summer, I'm looking forward to connecting with other young people like myself to share some of the surprising facts about tobacco and give them the information they need to make an informed decision about smoking."

The 2016 truth tour will include stops on the Vans Warped Tour. The full schedule for the tour is available at:  thetruth.com/events.

Tour stops feature the iconic orange "truth truck" which is rigged with a DJ booth and dance floor creating a truth "zone" offering games, music, contests and giveaways, including t-shirts, hats, socks and skateboard decks.
 

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