BEAUTY CARE

Genevieve Berger named head of R&D at Unilever

BY Adam Kraemer

NEW YORK Unilever has announced the appointment of Genevieve Berger as chief R&D officer.

In the new position, Berger will lead the research and development team at Unilever, one of the world’s leading producers of foods, and home and personal care products. Currently, she is a professor of medicine at Pierre and Marie Curie University and at La Pitie-Salpetriere Teaching Hospital in Paris.

Patrick Cescau, group chief executive officer, said: “I am extremely pleased to be able to welcome Genevieve to my team as an executive member. The contribution she has made to the business as a non-executive was outstanding and served to demonstrate to us how much more she could achieve in a full-time capacity.”

Berger will report directly to Cescau, and will join his executive team.

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Goody introduces Luxe hair accessory line

BY Antoinette Alexander

ATLANTA Goody Products, which is part of Newell Rubbermaid’s portfolio of personal care brands, has unveiled its new line of hair accessories dubbed the Luxe collection.

The Luxe collection is comprised of four styles: Vine, Deco, Antique and Starburst. They range from classic to modern and capture the sleek lines of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations, and the expressions of vines and blooms.

The products feature StayPut Hold technology so they have a lasting hold.

The suggested retail price ranges between $2.99 and $6.99.

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Dentyne introduces alcohol-free mouthwash

BY Antoinette Alexander

LOS ANGELES Dr. Fresh, a manufacturer of oral care, has introduced the new Dentyne ice Mouth Rinse that has the same flavors as the Dentyne Artic Chill and Shiver Mint chewing gum.

The mouthwashes are alcohol-free so it doesn’t have the “burn” associated with the taste of some alcohol-based mouthwashes.

“Most people using alcohol-based mouth rinses can’t withstand the ‘burn’ for the full 30 seconds it takes to kill the bacteria that cause bad breath, so they will rinse for only 20 seconds or even less. And, of course, it stands to reason that if you don’t like the taste of a product, you will rush through the process,” stated Dr. Steven J. Brattesani, a San Francisco dentist. “By choosing an alcohol-free mouthwash with a taste you like, you will rinse longer and truly eliminate odor-causing germs.”

The rinses are available at Target for $3.49 each for a 16 ounce bottle.

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