BEAUTY CARE

Genevieve Berger named head of R&D at Unilever

BY Adam Kraemer

NEW YORK Unilever has announced the appointment of Genevieve Berger as chief R&D officer.

In the new position, Berger will lead the research and development team at Unilever, one of the world’s leading producers of foods, and home and personal care products. Currently, she is a professor of medicine at Pierre and Marie Curie University and at La Pitie-Salpetriere Teaching Hospital in Paris.

Patrick Cescau, group chief executive officer, said: “I am extremely pleased to be able to welcome Genevieve to my team as an executive member. The contribution she has made to the business as a non-executive was outstanding and served to demonstrate to us how much more she could achieve in a full-time capacity.”

Berger will report directly to Cescau, and will join his executive team.

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Goody introduces Luxe hair accessory line

BY Antoinette Alexander

ATLANTA Goody Products, which is part of Newell Rubbermaid’s portfolio of personal care brands, has unveiled its new line of hair accessories dubbed the Luxe collection.

The Luxe collection is comprised of four styles: Vine, Deco, Antique and Starburst. They range from classic to modern and capture the sleek lines of art deco, the charm and romance of vintage jewels, the whimsy and light of the constellations, and the expressions of vines and blooms.

The products feature StayPut Hold technology so they have a lasting hold.

The suggested retail price ranges between $2.99 and $6.99.

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U.S. gymnasts picked as newest CoverGirls

BY Antoinette Alexander

HUNT VALLEY, Md. Gymnastic stars Shawn Johnson, Nastia Liukin and Alicia Sacramone have been selected by Procter & Gamble to be the newest CoverGirls—marking the first time that female athletes have been name as the face of the beauty brand.

The athletes, who are from the USA Gymnastics team, join a roster of famous spokesmodels such as Drew Barrymore, Rihanna and Queen Latifa.

In addition to their new roles, Molly Stern, CoverGirl’s celebrity makeup artist, created customized looks for Johnson, Liukin and Sacramone during the world’s premiere competitions.

“Shawn, Nastia and Alicia are wonderful additions to the CoverGirl family, representing CoverGirl ideals of both inner and outer beauty,” stated Esi Eggleston Bracey, vice president and general manager of CoverGirl Cosmetics in North America. “We want to honor their confidence and help them shine in the spotlight. We are thrilled they are lending their beautiful faces to CoverGirl.”

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