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Genesis Today makes its way to Walmart

BY Allison Cerra

AUSTIN, Texas — Shortly after announcing a partnership with Walgreens, Genesis Today said it would bring its superfruit juices line to Walmart.

Beginning this month, the company will be extending its exclusive line of superfruit juice offerings with four new products that include first-to-market superfruit teas, omega-enriched orange juice and a lower-calorie acai juice.

As previously reported by Drug Store News, the beverage maker rolled out a multimedia campaign in September to emphasize the importance of superfruits in one’s diet.

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Report: FDA to crack down on alcohol-energy combo drinks

BY Michael Johnsen

NEW YORK — The Food and Drug Administration could move on manufacturers of energy drinks that combine alcohol and caffeine as soon as Nov. 17, The New York Times reported Monday, citing unnamed state law enforcement officials across several states.

 

The New York Times report suggested the FDA may issue warning letters as a first step toward removing the products from the market.

 

 

At issue are safety concerns surrounding the combination beverages — which typically contain as much as 12% alcohol and as much caffeine as one cup of coffee. Several studies have suggested people become more intoxicated and engage in riskier behavior consuming the caffeinated alcohol drinks as compared to people drinking alcohol alone, the Times reported.

 

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Tim Cost joins PepsiCo

BY Allison Cerra

PURCHASE, N.Y. — A former Wyeth executive has been named PepsiCo’s EVP global corporate affairs.

Tim Cost, who will report to PepsiCo chairman and CEO Indra Nooyi, officially will join the company Dec. 1. In the newly created position, Cost will be responsible for strengthening and protecting PepsiCo’s corporate reputation and strategically aligning its communications, public policy, foundation, investor relations, global health and agricultural policy, and regulatory agendas.

Cost joins PepsiCo from APCO Worldwide, a public affairs and strategic communications firm, where he was EVP. Prior to that, he served as SVP corporate affairs for pharmaceutical company Wyeth, prior to its acquisition by Pfizer last year.

"As the role of corporations in society continues to evolve, it is critical that we be very thoughtful, strategic and consistent in how we reach out to our many different stakeholders," said PepsiCo chairman and CEO Indra Nooyi. "Tim is a very talented leader whose depth and breadth of experience will help us take a holistic view of our external relations and forge strong, productive and mutually beneficial relationships, consistent with our global commitment to performance with purpose."

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