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Genesis Today expands line of fruit juice drinks

BY Gina Acosta

AUSTIN, Texas — Supplement brand Genesis Today is expanding its popular line of Superfruit Juice with three new offerings that contain less sugar than other specialty juices.

The brand announced it is launching Acai Berry Classic, Greens + Flaxseed, and Pomegranate & Berries + Resveratrol. These new Genesis Today juices contain 63-72% less sugar than the leading specialty juice competition.

"Our Superfruit Juices are among our most popular products," says Jeff Brucker, VP of marketing at Genesis Today. "We realize that consumers are looking to reduce sugar in their diets. As Genesis Today is a lifestyle brand, we are very committed to supporting overall human health, and decided there was a need for specialty superfruit juices with significantly less sugar than what is currently being offered. They have a great, refreshing taste and are excellent sources of B Vitamins and Vitamin C without any artificial sweeteners." 

Each of the Genesis Today juices provide B vitamins as well as vitamin C, are gluten free, dairy free, vegan, and contain no artificial sweeteners or flavors. Each juice contains only 60-70 calories per eight ounce serving.

The new Superfruit Juices are available at retailers nationwide, including at Walmart and H-E-B, in either the produce section or the conventional juice aisle. The juices retail for $7.99 for a 59-ounce recyclable BPA free container.

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Dannon rolls out sweeping ingredient changes to its products

BY Gina Acosta

WHITE PLAINS, N.Y. — Dannon is joining other consumables brands in trying to appeal to evolving consumer preferences by bringing big ingredient changes to all of its products. 

The brand announced Thursday that new yogurts with non-GMO ingredients are available for the first time from Dannon. Dannon says this is the beginning of the transformation of the company's Danimals, Oikos and Dannon brands, which over time will evolve to contain non-GMO ingredients to add more choices to the most diverse range of yogurts available in the U.S. 

Additionally, all Dannon products in the U.S. that have GMO ingredients will be clearly labeled as such, independent of actions taken (or not) by the federal government.  Starting in 2017 and completing the transformation by the end of 2018, Dannon will go one step further to ensure that the cows that supply Dannon's milk for these three flagship brands will be fed non-GMO feed, a first for a leading non-organic yogurt maker.  This will involve the conversion of an estimated 80,000 acres of farmland to produce non-GMO crops in order to provide non-GMO feed for the milk used to make Dannon, Oikos and Danimals brand products.

"Shoppers are our main ingredient, and what is important to them drives what we do. For this reason, the range of products we make is evolving to provide even more choices," said Mariano Lozano, CEO, Dannon. "Transparency is the key word for this shift. To show to our consumers that in order to make a real choice, we need clear labels, today we are making a bold change and candidly discussing how transparency from brands is essential for shoppers to make real choices."

The increased transparency in labeling is among the first steps in the Dannon Pledge, a public commitment announced earlier this year to provide shoppers with more options. In the Pledge, Dannon commits to further improving sustainable agriculture practices around its milk supply, increasing transparency of its portfolio of products, and evolving to more natural and fewer ingredients for its flagship Dannon, Danimals and Oikos brands, which account for approximately half of the company's sales.  To build awareness for its efforts, Dannon launched a new social media campaign this month featuring "straight talk" from moms about why choice matters.

"Choosing to purchase foods with fewer or more natural ingredients, or with or without GMO ingredients, is an important individual decision, and we feel strongly that people have the right to know how companies are making food. This is just the first of many steps towards our continued transparency and one that we hope others will follow," said Lozano.  "And we're not just doing this alone.  Dannon is proud to have the support of the Non-GMO Project, Green America and Just Label It." 

Beginning in early 2017, Dannon will go one step further by working with feed suppliers and its farmer partners to start planting non-GMO feed to fulfill its pledge that the cows that supply milk for the company's three flagship brands will be fed non-GMO feed, a first for a leading non-organic yogurt maker. This is slated to be completed by the end of 2018. Once these changes are implemented, these products from the three brand families will contain milk from cows fed only non-GMO feed.

Dannon has been and is continuing to implement animal welfare practices at its farmer partners' operations via the Validus Certification system. Now, more than 90% of Dannon's direct milk supply comes from farms that are Validus Certified.

 

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Terlato Wines launches millennial-friendly canned wine

BY Gina Acosta

LAKE BLUFF, Ill. — Terlato Wines is seeking to leverage a major growth opportunity for the brand by launching value-priced wines that appeal to millennials.

Launching nationally this summer, two varieties of Seven Daughters wine will be available in four-packs: Moscato Veneto from Italy and Pinot Noir from prime California vineyards.

Cans are the fastest-growing packaging category for wine in the U.S. – up 270% over the last year. 

"Seven Daughters wine in cans is the perfect fit for our savvy, confident and connected consumer," said William A. Terlato, CEO of Terlato Wines. "This is exactly what consumers want today for casual portable outings such as picnics, pool parties, patio gatherings and more. And the wine inside is exceptional — we're bringing quality and convenience together in one great-looking package."

The cans are specially lined to preserve varietal character and consistency, and each can contains the equivalent of two 4.2-ounce glasses of wine. The four-packs will have a suggested retail price of $14.99 for the 4-pack containing one liter of wine. 

Seven Daughters cans are a snap to open, chill faster than bottles, have a lighter environmental footprint and can be packed in a tote bag, picnic basket or backpack with no danger of breakage.

Terlato Wines has a global portfolio of more than 80 brands from world class wine producers in more than a dozen countries and is the leading marketer of wines $20 and up in the U.S. 

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