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Genesis Today breathes new life into juice line

BY Allison Cerra

AUSTIN, Texas Genesis Today has launched a new advertising campaign for its line of superfruit juices.

This multichannel campaign, which includes print, broadcast, out-of-home and online spots, will encourage consumers to rethink their usual morning glass of orange juice through bold taglines that include: "Orange Juice Had A Good Run" and "Our Juice Can Beat Up Your Juice."

In line with the campaign, all Genesis Today 100% superfruit juice blends — available in acai berry, cranberry goji, pomegranate and berries with resveratrol and veggie blast — will tout new label and bottle designs, as well as updated recipes for two of the juices. The rollout for these changes is slated to begin this month.

In addition to the 100% superfruit juice blends, Genesis Today also produces a line of pudding, superfruit vitamin chews and nutritional supplements. Genesis Today products are available at such retailers as Walmart, Sam’s Club, Whole Foods Market and H-E-B.

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Liquid-Plumr launches Penetrex gel

BY Allison Cerra

OAKLAND, Calif. Liquid-Plumr has launched a specially formulated clog remover that eliminates the toughest clogs in seven minutes.

New Penetrex gel has two powerful liquids that activate on contact to help clear out fully clogged drains. The patented formula clings to clogs and pipe walls, ensuring maximum adhesion and penetration to power through hair, gunk, grease and soap scum. Safe for garbage disposals, septic systems and pipes, including PVC, plastic and copper, Penetrex gel can fix a variety of clogged drains in the home, saving the time and money to hire a professional, Liquid-Plumr said.

Liquid-Plumr’s Penetrex gel comes in a 17-oz. bottle for a suggested retail price of $3.92.

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New 24-oz. Genesee beers to roll out this fall

BY Allison Cerra

ROCHESTER, N.Y. Five beers from Genesee brand will arrive this October at convenience stores and retailers throughout the country in a new 24-oz. can variety.

Genesee, Genny Light, Genesee cream ale, Genesee ice and the original honey brown lager now will come in 24-oz, single-serve cans.

"Having the right product mix will increase sales and build share. We believe the Genny 24-oz. can lineup provides the package size and value that beer drinkers are looking for, which will help our retail partners win," said James Pendegraft, VP sales for North American Breweries, the manufacturer behind Genesee.

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