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Genesis Today to ‘boost’ juice offerings at Walgreens

BY Allison Cerra

AUSTIN, Texas Genesis Today is rolling out a new line of superfruit juices, developed in partnership with Walgreens.

Genesis Today’s Boost line of juices are nutrient-rich and are available in acai berry and pomegranate berry with resveratrol, and will be available at Walgreens stores nationwide.

"The current fruit juice offerings found on drug store shelves consists of an array of perceived healthy options. However, consumers may not be aware that many top-selling and popular beverage choices yield high sugar content, unhealthy artificial sweeteners, low vitamin count or simply lack sufficient nutrient and health claims," said Lindsey Duncan, founder and CEO of Genesis Today.

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Chew on this: Trident’s offering free NYC cab rides

BY Allison Cerra

NEW YORK Trident gum is offering New Yorkers free cab rides in line with the launch of its newest Trident Layers gum flavor: cool mint and melon fresco.

The one-day promotion, which will be held on Oct. 21 from 6:30 a.m. to 2:30 p.m., will allow people to hail taxis from a special stand in Manhattan’s Times Square, where they can pay for their cab ride with packs of Trident Layers.

Trident also will host other promotional activities while New Yorkers wait for their cab rides.

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Majority of Americans concerned about food prices, poll finds

BY Allison Cerra

NEW YORK A new poll conducted by the Financial Times and Harris Poll found that worry over rising food prices increasingly has become a concern among Americans.

This FT/Harris poll, conducted online by Harris Interactive, surveyed 1,002 U.S. adults ages 16 years to 64 years — in addition to adults in France, Italy, Germany, Great Britain and Spain, five of the largest European countries — between Sept. 15 and 21, and found that 58% of U.S. respondents are somewhat more concerned or much more concerned about the price of food. The survey also found that only a small minority in the United States (and Europe) believed higher demand from China, India and other emerging countries is the main culprit.

Overall, the poll found, respondents have become more concerned about the price of food since the global financial crisis.

According to a recent Financial Times article, worries about rising food prices have been driven by the soaring prices of wheat, barley and corn, following poor harvest in Russia, Ukraine, northern Europe and Canada because of adverse weather. The surge has accelerated, with corn prices up 13.5% and wheat up by more than 10%, after the U.S. government warned of “dramatically” lower supplies.

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