HEALTH

Generex Biotechnology Corp. to participate in Marketplace 2009

BY Alaric DeArment

WORCESTER, Mass. A company that creates prescription and OTC drugs administered through the inner lining of the mouth announced Monday that it will participate at the Marketplace 2009 convention in Arlington, Texas, on Tuesday.

Generex Biotechnology Corp. said the main focus would be on its BaBOOM! Energy Spray. The convention is a convenience marketing show offering programs for food service operators.

“This convention provides exposure for our products that are geared to the retail marketplace,” Generex senior executive advisor for global licensing and business development Bill Abajian said. “In particular, the energy product space has been a fast-growing sector, and we believe that capturing a foothold will strengthen our revenue stream.”

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Nick Jonas, Bayer Diabetes Care launch contest to encourage kids with diabetes

BY Allison Cerra

TARRYTOWN, N.Y. Bayer Diabetes Care and music sensation Nick Jonas of the Jonas Brothers are inviting kids and teens with diabetes to enter the Bayer “Express Your Simple Win Creativity Contest” online for a chance to meet the singer in person.

Since the announcement of their partnership last summer, Bayer Diabetes Care and Jonas, who has Type 1 diabetes and uses the Bayer Contour meter, have taken steps to inspire young people with diabetes to achieve Simple Wins: small, everyday victories for managing diabetes that can lead to big differences over time.

Nick’s Simple Wins are writing lyrics, performing and making music. One example of how he was able to creatively express this was through his song about living with diabetes, “A Little Bit Longer.” Now he wants to encourage other young people with diabetes to share their creativity and their own personal Simple Wins through the Bayer “Express Your Simple Win Creativity Contest.”

“With this contest, I hope people are inspired by others’ entries, as well as encouraged to submit and share their own, but most of all, I hope that everyone has fun with it,” Jonas said. “Diabetes can be hard to live with, but when you manage it well, you can still do the things you love most in the world.”

To enter the Bayer “Express Your Simple Win Creativity Contest,” young people with diabetes between the ages of 6 and 18 are asked to record a 15-30 second video that demonstrates their Simple Win in an artistic way. The personal video submission can be a visual demonstration of original song lyrics, photography, painting/drawing, acting or another form of creativity. Once the video is complete, entrants can go to www.NicksSimpleWins.com and upload and complete the eligibility criteria to enter the contest.

During the last week of each month from April through September, the top three videos will be posted on www.NicksSimpleWins.com and the public will vote on the best one, which will be announced at the end of the month. Each monthly winner will win a prize and be eligible for the Grand Prize drawing. In October, following the end of the contest, the top three favorite videos will be picked by a team of judges and those entrants will get to meet Nick in person.

Each of the Grand Prize winners and a guest of the Bayer “Express Your Simple Win Creativity Contest” will meet Nick Jonas in person at a future date and place. All monthly winners will be required to provide a letter from a physician confirming winner’s diagnosis of diabetes.

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GNC announces launch of new daily supplements for women

BY Michael Johnsen

PITTSBURGH GNC on Monday announced the launch of a new line of women’s products called GNC WellBeing.

The GNC WellBeing line is formulated to address women’s top health concerns, including strong bones, healthy hearts, stress reduction, increased flexibility, stronger immunity and better digestion.

The complete line is made up of more than 25 products, including vitamins, shakes, water mixes and energy/protein bars. The line also includes bath soaks containing salts from the Dead Sea.

GNC WellBeing debuts in GNC stores nationwide in early spring 2009.

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